putting it into perspective – TPN vs The Age

I was chatting with someone yesterday over coffee about TPN and trying to monetize it, and I mentioned that we have about 250,000 listeners. He said that’s about the same circulation as The Age gets for their weekend edition in Melbourne. He explained that, although they claim a readership of 1,000,000, that’s based on the presumption that four people read every copy of the paper that is actually bought. I’d love to pull that one with TPN… surely you guys are sharing around the podcasts you download, right?

Anyway, he made the point that an ad on the front page of The Weekend Age, sells for something like $50,000. Now I just need to figure out how to find advertisers that want to reach our international audience of early technology adopters, bloggers and podcasters.

I’ve been thinking lately that the ideal "network" advertiser for TPN would be one of these Silicon Valley Web2.0 start-ups that raise a bunch of cash from some Sandhill Road VC. Surely they have "marketing" against a column in their budget. What are they going to spend it on, Superbowl Ads? Not in 2006. We have the audience they want to get to. I need someone to be reading TechCrunch and hitting everyone of them when they pop up.

TPN Ebay Auctions goes LIVE!

Today I’m launching the first of an ongoing series of Ebay auctions to sell advertising space on TPN podcasts, starting with G’Day World. There are three advertising spaces available on G’Day World and more to come on other TPN podcasts over the course of this week.

Here’s an audio promo for the auctions.


Find all TPN auctions here.


A couple of months ago I turned up to a stencil art event in Melbourne with my video camera and shot some interviews for a video podcast. I interviewed a range of people attending the event, including artists, musicians, and guests.

I interviewed one interesting and charming young exhibiting artist from country Victoria who went by the tag of WHY?. If you live in Melbourne, you’ll see his paste-ups around the city.

I just found out today that WHY? tragically passed away in an automobile accident a couple of weeks ago. He was 21. More here.

He explained to me the motivation for his art as the desire to get people to stop for a moment, in the hustle-bustle of daily life, and ask themselves why things are the way they are.

If you see his art up around the city, stop for a moment and allow yourself the question. For Dan. WHY?

GDAY WORLD!!! #142 – Interview with Driverchange founder, Clarke Scott

UPDATE: if you only got half a podcast, sorry folks, please try again. Looks like my ftp upload failed first time around.

Clarke Scott is a Melbourne guy who has just launched a series of sites (for the Australian, US and UK markets) to help people sell their used car. His hook? The listings are free. He talks about his inspiration for the site and his business model. Oh, he’s also a new TPN sponsor, so make sure you give him lots of link love. 🙂

Australia site: driverchange.com.au

US site: driverchange.com

UK site: driverchange.co.uk

Don’t forget to pop over to our G’DAY WORLD FORUM to chat about all this stuff in more detail.
And participate in the conversation by leaving us a message!!!

Don’t forget to build up Cam and Rich’s whuffie by clicking on these:

camreilly's Rapleaf Scorerich115's Rapleaf Score

Stuff about this podcast you should know:

Opening Theme Song: “Save Me” by The Napoleon Blown Aparts, America’s baddest rock n’ roll band!

Neilsen’s podcasting report doesn’t stack up

Neilsen/NetRatings has released a report on podcasting which has left a lot of prominent podcasters, myself included, scratching their heads and makes me wonder where they got their sample data from. A company in Cupertino by any chance?

For example, they claim that the primary browser for podcasters (not podcast listeners) is Safari. Now, I know that if I take TPN’s hosts as a sample, about 10% of them are Mac users. And if I look at our server logs for June 2006, I know that 83.7% of our audience are Windows users, compared to 9.1% using a Mac. So, although I admit my sample is also pretty small, it doesn’t correlate with Neilsen’s.

Frank Barnako spoke to the analyst behind the report and has picked up some other issues with it as well. But, as Frank says,

When firms like Nielsen/NetRatings and Forrester Research  pay attention to podcasts, that’s good.  By studying podcasting they’re saying, "There’s interest here. People willing to pay for our reports want to know what’s going on."

G’Day World feed problems?

Chris writes: Your feed has something wonky with it. I leave my PC on all the time so my podcasts can DL automatically through the night etc. Noticed lately loads of times, your podcasts keep loading themselves, even old ones, I already deleted etc.

Anyone else experiencing similar problems?

Aubrey de Grey’s SENS Withstands Three Challenges

In August 2005 I interviewed Dr Aubrey de Grey, biogerontologist from the Department of Genetics, University of Cambridge, UK, about his work to develop a cure for human aging. He calls it SENS (Strategies for Engineered Negligible Senescence) and is confident that, given enough funding (a measly $100 million a year for ten years), we can make significant in-roads towards curing human aging. He and his partners have established The Methuselah Mouse Prize, a scientific competition designed to draw attention to the ability of new technologies to slow and even reverse the damage of the aging process. Back in August, Technology Review magazine issued another challenge – a prize of $20,000 for any molecular biologist working in the field of aging who could submit an intellectually serious argument that SENS is so wrong that it is unworthy of learned debate. Well this week an independent panel of judges decided that none of the three submissions received were worthy of the prize.

Who were the judges? Just a bunch of nobodies.

  • Rodney Brooks, PhD, director of MIT’s Computer Science and Artificial Intelligence Laboratory;
  • Anita Goel, MD and PhD, founder and chief executive of Nanobiosym;
  • Vikram Kumar, MD, cofounder and chief executive of Dimagi, and a pathologist at the Brigham and Women’s Hospital in Boston;
  • Nathan Myhrvold, PhD, cofounder and chief executive of Intellectual Ventures, and former chief technologist at Microsoft; and
  • J. Craig Venter, PhD, founder of the Venter Institute and developer of whole-genome shotgun sequencing, which sped up the human genome project, deliberated over the three serious submissions and has now delivered its verdict.

What does it all mean? I guess it means that, despite the derision aimed at Dr de Grey’s theories from certain members of the scientific community, no-one has been able to provide a scientific rationale sufficient to convince the panel of judges that SENS is inherently flawed. Now, I’m no biogerontologist (hell, I can hardly spell it), but I’m all for backing any serious big brain (and, in Dr de Grey’s case, a big beard as well) who thinks they might be able to delay, let alone cure, aging. Shouldn’t this be the #1 field of scientific research?

Of course, all de Grey needs to do is reverse engineer Keith Richard’s DNA. The guy IS Methuselah.

Listen to my original interview here. Read the three submissions here.