2Clix – The First Australian Web2.0 Casualty?

Now that a couple of weeks have passed since the 2Clix legal case against Whirlpool was been dropped, I thought it would be an opportune time to examine the impact the decision to initiate legal action has had on the company’s brand.

Unfortunately I don’t have a screenshot of a Google search on their company name prior to the lawsuit, but I took one today and it looks like this:

2Clix google result sept 2007

The first two results belong to 2Clix, their corporate site.

The next four results are from Whirlpool’s site – the first three of those are product reviews and, I suspect, the original entries which caused the ruckus. The fourth is the first of the negative stories about 2Clix suing Whirlpool over negative reviews of their product.

The last four results on the page are all about the legal action (including the post I wrote).

So – unless 2Clix takes some drastic action, the next time someone googles them, they will find a page mostly full of negative stories.

Every time I’ve spoken at a PR or marketing event in the last couple of years, I’ve told the Kryptonite and Warren Kremer Paino Advertising stories and warned that it was only a matter of time before we had one of our own in Australia. And, although 2Clix’s war was with a forum and not a real Web2.0 property, the result of the bloggers jumping onto the story (which the mainstream media then picked up as well) had the same result – the pwnrship of 2Clix’s googlerank.

What are their options now? How do they get control of their googlerank back?

It might happen naturally with time however the Kryptonite case suggests not. It’s been over three years now since Engadget ran the story of how you could pick a Kryptonite bike lock with a Bic pen and their post is STILL the #2 result in Google (link).

Perhaps 2Clix could find a bunch of bloggers to write positive stories about them somehow? I guess if they could get a bunch of bloggers to cover positive case studies they had, and enough people linked to those stories, those posts might climb to the top. But somehow I can’t see that happening.

Unfortunately, I suspect 2Clix have irreparably damaged their googlerank.

John Cleese on TPN

The big press release went out today announcing that John Cleese (yes, THAT John Cleese) will be producing a new series of podcasts which will be hosted on TPN. Read the full announcement here.

What a coup, huh? This is something we’ve been working on for a year. Well, actually, Dean from Funk first started talking to me about doing this a LONG time ago, early 2005 I think. Anyway, it’s finally happened and the video which you can see in the full release I linked to above was played on the big screen today at the Podcast Expo in California. Ewan Spence, Scott Sherman and Brian Ibbott from TPN are all there reprezentin’.

As a child of the 70s I grew up watching Monty Python and Fawlty Towers and was a huge fan of John’s. And then when I got into the corporate video space in 1993, John’s video training series was something we all admired as being state of the art.

And of course his work in films such as “A Fish Called Wanda” was also completely genius.

So having the chance to help promote his new work in the era of podcasting is a complete thrill.

I have to thank Dean Whitebread from Funk for bringing the deal to us in the first place and really championing TPN to John and his people. And it wouldn’t have happened without Ewan Spence continually working away behind the scenes as he always does as TPN’s official VP of STUFF to keep the wheels turning.

This week has had it’s share of ups and downs but it’s great to finish it on a high!

G’DAY WORLD #295 – Vanessa Stacy, the Web2.0 Stripper

Vanessa Stacy

I recently caught up with Vanessa Stacy, aka Vanessa the Undressa, aka the Geek Stripper, aka GoldCoastGirl on Twitter, for lunch and a chat about how she uses Web 2.0 tools like MySpace, YouTube and Twitter to market her business – which just happens to be stripping. It was a fascinating discussion for me because I know NOTHING about the business of stripping, and Vanessa shared a bunch of insights into the life. She takes it very seriously, thinks of it as a business, and works it hard.

Here is her website (link) so you can check out her next show in your town!

Become part of the G’Day World conversation.

TPN now has a HQ in Second Life! If you’ve never spent any time in SL, jump in, go to TPN HQ (by clicking this link) and add “Cameron Switchblade” to your friends (that’s me). I’d be happy to show you around and help you find your SL legs.

If you’re a member of Facebook, you can ADD ME AS A FRIEND and then ADD YOURSELF TO THE G’DAY WORLD GROUP.

You can show your love by buying me stuff from my Amazon wish list.

Add me to your Twitter account.

You might DIGG the show.

Get the TPN version of Particls.

Don’t forget to make use of my new comments line – +613 9016 9699.

You can now buy transcripts of this podcast from Pods In Print.

If you enjoyed this podcast, make sure you don’t miss future episodes by subscribing to our feed and leave us a voice comment!

The G’Day World Theme Song is “Save Me” by The Napoleon Blown Aparts.

TPN has a HQ in SL!

With the awesome help of Dave Wallace (SL: Dave Koi), TPN now has a HQ in Second Life!

If you’re in Second Life, you can find it here: http://slurl.com/secondlife/Liddy/91/148/21

This will be a place where we, TPN hosts and audience, can catch up to solve the world’s problems and extend the conversation that starts in the podcasts and blogs into another dimension.

I tell ya, grabbing some land and putting up a building in SL is very exciting. I’m buzzing!!

TPN HQ IN SL

Birthday presents arriving already!

There aren’t many better ways to arrive home than to find multiple Amazon boxes sitting on your front doorstep! Thanks to Nick Hodge, Caitlin Kelly (Aussies) and Wilson Roberto Afonso (Brazil!) for your most generous contribution to my birthday heist! The pile of books beside my bed just rose by six! This is in addition to Andy Brown from the UK who sent me some Napoleon DVD’s a few weeks ago. You guys have significantly improved my week which, with all the server issues I’ve been fighting through, has been incredibly shitty. Thank you for putting a big smile back on my increasingly dour face and stopping me from drinking rat poison for another day at least.

The books I got are:

    Bruce Lee’s Fighting Method
    Blink
    The Case For Mars
    Sync: The Emerging Science of Spontaneous Order
    Legacy Of Ashes: The History of the CIA
    Accelerando (a sci-fi classic by Charles Stross)

Definitely a bunch of great things to challenge my thinking in a bunch of different ways which will no doubt lead to more interviews! Thanks again folks. You rock.

My birthday (Oct 10) is still a couple of weeks away though, so there is plenty of time for the rest of your to spread the love by buying me shit from my Amazon wishlist and stop me from killing either myself or my IT support people.

Halo 3 – first game

I went over to Thomas Reynolds’ place tonight to play some HALO 3.

It was awesome. Graphics, gameplay, the way it saves your multiplayer games to the hard drive, and you can play them back, swap camera angles, pause, go into bullet time… wicked.

Help Me Write The TPN Survey 2007

It’s almost that time of year when I need to ask TPN’s audience to help us out by completing a survey. This year, for the first time, I’m actually taking the process seriously. This year I want to collect some basic information about the demographics and behaviours of our audience so we can continue to try convincing advertisers that podcasts are a great way to build relationships with their stakeholders. Whilst I know that completing surveys is a pain in the a$$, I’m hoping that our audience will appreciate that we are still here, producing content which you apparently like, day after day, week after week, month after month, year after year, and so far most of us are still doing it for free. However, the bigger TPN gets, the more money we need to spend on infrastructure and so we need to continue to grow our advertising support. Otherwise, this will all disappear. And I’m sure most of you don’t want that to happen.

This year I’m taking the extra step of asking you to help me prepare the survey. I’ve saved a draft up to Google Docs and I’m hoping a few of you might run your eyes over it and give me suggestions for ways to make it better. You can leave your suggested improvements here or email them to me.


Go to the draft!

G’DAY WORLD #294 – Garry Barker, The Day I Met Che Guevara

Garry Barker has been a journalist for over 50 years and in that time has had a range of amazing experiences, some of which he shares with me in today’s show. These include working for Rupert Murdoch in 1955, meeting Che Guevara and Fidel Castro in 1962, working in the White House Press Corp during the JFK years, meeting Steve Jobs, Bill Gates, and his time as a war correspondent in VietNam.

You can catch Garry every week on TPN’s Take Two podcast where he interviews senior Australian business executives with his fellow journalist Leon Gettler and provides insight and analysis into the week’s business news.

Become part of the G’Day World conversation.

I’ve created a couple of groups inside Second Life. You can now add yourself to the following groups:

  • Friends Of G’Day World
  • MODM
  • The Podcast Network
  • If I knew how to link directly to those groups from here, I would. But I don’t. So for now you just need to search for them in-world. Or you can add “Cameron Switchblade” to your friends and check out the groups I belong to.

    If you’re a member of Facebook, you can ADD ME AS A FRIEND and then ADD YOURSELF TO THE G’DAY WORLD GROUP.

    You can show your love by buying me stuff from my Amazon wish list.

    Add me to your Twitter account.

    You might DIGG the show.

    Get the TPN version of Particls.

    Don’t forget to make use of my new comments line – +613 9016 9699.

    You can now buy transcripts of this podcast from Pods In Print.

    If you enjoyed this podcast, make sure you don’t miss future episodes by subscribing to our feed and leave us a voice comment!

    The G’Day World Theme Song is “Save Me” by The Napoleon Blown Aparts.