I just published a small book about my experience in podcasting and how my new business model works.
Over the last 12 years I’ve tried different ways to make an income from podcasting – from selling advertising to asking for donations – but over the last couple of years I’ve tried the premium subscription model and it’s worked far better than anything else. So much so, that our premium shows now bring in a six figure income (which I share with Ray, so I can’t retire to my yacht just yet). But pulling together the technical infrastructure to make the premium shows work wasn’t easy. It took my months of trial and error to work it out. So in this book, I share how (and why) I did it.
The hard truth is that 99.9% of podcasters aren’t going to make anything more than beer money out of advertising on their podcasts (until the advertising industry changes its mode). But I believe most podcasters *can* make a solid income from premium subscriptions *if* they get the model right.
If anyone wants a review copy, shoot me an email.