G’DAY WORLD #233 – Chris Hitchen from GetPrice

Once upon a time, in an internet far, far away, a young boy had a dream, that one day the internet would deliver a state of perfect information which would provide the basis for perfect competition. That is, assuming that all agents are rational and have perfect information, they will choose the best products, and the market will reward those who make the best products with higher sales. Perfect information would practically mean that all consumers know all things, about all products, at all times, and therefore always make the best decision regarding purchase. In competitive markets, unlike game-theoretic models, perfect competition does not require that agents have complete knowledge about the actions of others; all relevant information is reflected in prices.

That boy was Chris Hitchen, CEO of GetPrice, a shopping comparison tool. He joins me today to share his dream for a perfect world and to explain why CPA is the thing smart marketers worry about, not CPC.


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The G’Day World Theme Song is “Save Me” by The Napoleon Blown Aparts.


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7 thoughts on “G’DAY WORLD #233 – Chris Hitchen from GetPrice

  1. Opening is from hitchhikers guide. More specifically it’s the opening for episode 5 of the radio series and the second and third lines from the restaurant at the end of the universe book.
    You really need to make some sort of competition out of this. Get some audience participation happening.

  2. So in other words I know more about it than you do 🙂
    Its certainly not the radio series because the narrator in your one wasn’t Peter Jones. That and it had some funny background noises which were very much in the style of the tv series… I know far too much about HHGG. Its just not healthy.

  3. “Come now or you will be late.”

    “Late”, said Arthur, “what for?”

    “What is you name, human?”

    “Well, Dent, Arthur Dent.”

    “Late, as in the late Dent, Arthur Dent”, said the old man sternly. “It’s a sort of threat, you see. I’ve never been very good at them myself but I’m told they can be very effective.”

  4. Thanks Michael. A holy man whispered the secret in my ear while i was trekking through the himalayas. No, seriously, Chris emailed me a few weeks ago and introduced himself.

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