My guest today, to talk Australian politics and new media, is Matt Marks. We discuss KEVIN07, what’s wrong with the Liberal Party, and why political parties in this country need to engage with new media.

Matt has recently written a chapter for the Crikey Guide to the 2007 Federal Election on the campaigning process and use of new media in the election campaign. Matt’s chapter is called ‘ My opponent’ and explores new media and digital campaigning.

To quote a section: “The 2007 election campaign will see the beginning of this revolution… but any political party, journalist, commentator or activist group that fails to adequately develop a new media strategy is simply going to be left behind.”

Matt’s background lie in financial and business markets. He is a former staffer to a senior Australian Senator, a past Federal President of the Australian Federal Young Liberal movements, a Merrill Lynch Investment Banker and Wall Street broker.

Matt is currently founder and managing director of political consultancy, Marks Strategies, and is the founder of the Rightthinker blog.

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