My guest today, to talk Australian politics and new media, is Matt Marks. We discuss KEVIN07, what’s wrong with the Liberal Party, and why political parties in this country need to engage with new media.

Matt has recently written a chapter for the Crikey Guide to the 2007 Federal Election on the campaigning process and use of new media in the election campaign. Matt’s chapter is called ‘ My opponent suxs.com’ and explores new media and digital campaigning.

To quote a section: “The 2007 election campaign will see the beginning of this revolution… but any political party, journalist, commentator or activist group that fails to adequately develop a new media strategy is simply going to be left behind.”

Matt’s background lie in financial and business markets. He is a former staffer to a senior Australian Senator, a past Federal President of the Australian Federal Young Liberal movements, a Merrill Lynch Investment Banker and Wall Street broker.

Matt is currently founder and managing director of political consultancy, Marks Strategies, and is the founder of the Rightthinker blog.

Become part of the G’Day World conversation.

I’ve created a couple of groups inside Second Life. You can now add yourself to the following groups:

  • Friends Of G’Day World
  • MODM
  • The Podcast Network
  • If I knew how to link directly to those groups from here, I would. But I don’t. So for now you just need to search for them in-world. Or you can add “Cameron Switchblade” to your friends and check out the groups I belong to.

    If you’re a member of Facebook, you can ADD ME AS A FRIEND and then ADD YOURSELF TO THE G’DAY WORLD GROUP.

    You can show your love by buying me stuff from my Amazon wish list.

    Add me to your Twitter account.

    You might DIGG the show.

    Get the TPN version of Particls.

    Don’t forget to make use of my new comments line – +613 9016 9699.

    You can now buy transcripts of this podcast from Pods In Print.

    If you enjoyed this podcast, make sure you don’t miss future episodes by subscribing to our feed and leave us a voice comment!

    The G’Day World Theme Song is “Save Me” by The Napoleon Blown Aparts.