G’Day World #346 – MusicStation Launches in Australia

Today I’m chatting with Karen Paterson, Head of live! Services at Vodafone Australia and David Loiterton, Managing Director, Australia, Omnifone, about the new service just launched in Australia called MusicStation.

Here’s the blurb from the press release:

==== START EVIL PRESS RELEASE ====

Vodafone Australia today launched MusicStation, Australia’s first unlimited mobile music download service, available exclusively to Vodafone customers.

Vodafone MusicStation provides unlimited access to a catalogue of over one million tracks, from Amy Winehouse to the Zutons, for a flat fee of $2.75 per week, with no download fees. Major record labels
including Universal Music Group, Sony BMG Music Entertainment, EMI Music and Warner Music Group,
along with a range of local and independent artists including Shock, Liberation Music, All Killer, Blue Pie,
Destra and MGM, contribute to the MusicStation catalogue.

At launch, MusicStation is available to download on nine handsets: LG KU990 Viewty, Nokia 6121 classic, Nokia E65, Nokia N73, Nokia N95 8GB, Sony Ericsson C902, Sony Ericsson W880i, Sony Ericsson W890i, and the Nokia 6210 Navigator. The Nokia 6210 comes with the MusicStation application preloaded.

==== END EVIL PRESS RELEASE ====

Disclaimer (or lack of one) – Because I know you’re a cynical bunch, I always disclose financial deals or whatever when I do these kinds of PR shows. In this case I wasn’t paid to do the interview but they are sending me a handset to test the service. I don’t have it yet though, so my questions are based on the press kit. I agreed to have them on the show because I like the idea of all-you-can-eat music download services although I have a few concerns about how they are bringing this particular one to market.

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The G’Day World theme music:

End of DaysConquest
“Secrets of Life” (mp3)
from “End of Days”
(Dark Star Records)

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