Fi Bendall

On G’Day World Live this week my guest was Fi Bendall from Bendalls Group. Fi is one of Australia’s best known digital strategists who has worked with clients from MTV to Amnesty. She came on to chat about how social media is challenging corporate cultures in Australia and what needs to happen before those companies will be ready to embrace things like Twitter. You can follow Fi on Twitter.

G’Day World Live broadcasts every Tuesday evening, 8pm AEST. Join in the fun! Lately it’s been running for about four hours – I play guitar and we talk about all the things you’re not supposed to talk about in polite company – from politics to religion, sex, social media and single malt whisky.

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