Okay so – Steve’s crystal ball hasn’t been 100% accurate over the years – neither has BillG’s – but he’s also helped build Microsoft into the giant it is today, despite decades of predicitions of it’s imminent demise, so he must know something. And this is what he said recently about the future of media:

In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down — my opinion.

Here are the premises I have. Number one, there will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form.

(source – Washington Post. Thanks for Bron for the link)

He also says that he prefers to watch “Lost” for free over the internet with ads in it rather than pay a buck for it on iTunes. And Steve is worth what – $4 Billion? Says a lot about content monetization strategies… or it could just be his desire not to line SteveJ’s pocket.