About / Resume

Australia’s Original Podcaster.

That’s my main claim to fame.

If by “fame” you mean “weren’t you in the paper once up on a time?”.

I started working in the online space in 1995 when I built my first website for my local video store (for free) so I could find out what new titles they had coming in. I also set them up with an email marketing system which included giving them a large bag of Ozemail starter kits to hand out to customers who didn’t have an email address. Since then I’ve had a huge range of experience – from being “the online guy” at Microsoft in the late 90s to being the first person in Australia to record a podcast in 2004 (The G’Day World Podcast, which turned into “The No Illusions Podcast” which is now hosted here on CameronReilly.com); from running the world’s first podcast business to advising clients on digital strategy for a Brisbane agency and, most recently, running the successful digital strategy for a small business. I’ve always been an early adopter and have tried to use my knowledge of the latest digital tools to drive business value. I believe I have a rare and valuable combination of corporate, agency and real-world business experience.

My Work Experience:

  • What I’m Doing These Days

As of June 2012 I’m consulting to a number of businesses on marketing strategy with my new firm Motherlode. I’m also writing a book called “Enlightened Self Interest” about how we can make the world a better place. I wrote a book late 2011 called “The Three Illusions” which talks about the intersection of non-duality philosophy and quantum physics. 

  • July 2010 – April 2012:  Perdomo Cigars Australia Pty Ltd. Digital Marketing Manager.

I was responsible for all aspects of digital and offline marketing, sales and customer service. When I came onboard, I built the business a new website, optimised it for search, and developed the social strategy which included a combination of Twitter, Facebook, podcast and YouTube tactics. In the first 90 days I took brand from nowhere on Google to the first page for all major keyword search terms. Using search and social marketing, I grew sales by 1200% year-on-year (Feb 11 – Feb 12).

  • July 2009 – June 2010GDP Group (now part of Clemenger Group). Digital Strategy Specialist.

I was brought into the GDP agency (a large integrated advertising agency which was sold to Clemenger Group in 2010) initially on a 30-day contract to aid their web development division to develop social strategies for some clients. On the basis of the quality of that work, the contract was extended for 12 months. As I was the only digital strategist in the agency I was referred to in client presentations as “Head Of Digital Strategy”. I represented the entire digital division (including web development) at client pitches. I consulted on digital strategy (including web development, SEO, SEM, Social) to a broad range of clients. In terms of major achievements, my SEO & SEM strategy increased one Real Estate client’s site UV by 800% over a 90 days period.

  • 2008 – 2009: Freelance Digital Strategist.

As an independent consultant, I produced digital and social media strategies for a long list of large and small clients, including Telstra, Microsoft, City of Melbourne, Tourism Victoria, Tourism QLD, Brisbane Marketing, Wotnews, Instyle Pergolas, Data3, WardyIT, Homer Hudson.

  • 2004 – 2008: The Podcast Network. Co-founder.

In November 2004, I co-created the first podcast recorded in Australia, “G’Day World”. This lead to being the co-founder of the first podcast business in the world – The Podcast Network. After my partner left the business in 2005, I built it up and ran it for the next 3 years. At our peak in early 2008, we were producing over 1000 hours a month of audio, video and website content for a global audience of 500,000 people and managing the output of 100 worldwide contractors. When the GFC ramped up in late 2008, our advertising revenue disappeared almost overnight and I was forced to shut the business down. However, the site and most of the podcasts are still online.

My better known podcasts include The Napoleon Bonaparte Podcast, G’Day World, The No Illusions Podcast, Cameron Reads The Bible, The Advaita Show and Single Man Cooking.

  • 1998 – 2004: Microsoft Australia. National E-business Solution Specialist.

I was hired by Microsoft in 1998 to be the “online guy” in their Melbourne office. I presented to their large enterprise CIO clients and “dot com” clients (including Seek, Wishlist and dStore) about online paradigms and strategies. This turned into a national role in 1999. After the dot com crash in 2000, I lead the development and execution of Microsoft’s “Biztalk” e-business solution strategy across Australia. This involved working with large enterprise CIOs to develop and execute business process re-engineering solutions, integrating disparate software systems.

  • 1996 – 1998: Ozemail Ltd. Corporate Sales Manager, Victoria. Back in the early days of the Internet, we were out there explaining to CIOs (or MIS managers as they were called) what “html” was and why their employees needed email.
  • 1994 – 1996: Entreg Pty Ltd. Sales And Marketing Representative (corporate video production)
  • 1993 – 1994: Pamacorp Holding Pty Ltd. Sales and Marketing Associate (financial services)
  • 1990 – 1993: Ford Credit Australia. Credit Analyst.
  • 1988 – 1990: Citibank. Stock market account manager.
  • 1983 – 1987: Kepnock State HIgh School, Bundaberg, QLD, Australia.

Other Experience:

  • I published my first book in 2011. It’s called “The Three Illusions” and is an attempt to bridge quantum physics and philosophy.
  • Over the last 7 years I have interviewed a great many business leaders, visionaries, scientists and tech industry leaders on my various podcasts. I’ve interviewed people such as Noam Chomsky and Ray Kurzweil. It’s been a hoot.
  • I was awarded the “Legion Of Merit” in France in 2008 for my contributions to Napoleonic history. Yes, I’m that much of a nerd.

Contact:

  • Tel: 0498 015 853
  • Email: [email protected]
  • Twitter: @cameronreilly
  • Skype: cameronreilly
  • LinkedIn
  • ContactMonkey

Other Stuff

Reading – I read. A lot. Here’s a list.

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8 thoughts on “About / Resume

  1. Hi Cameron,

    Thanks for sharing the list of books you have read. I have chosen few ones to read later on. cheers,alex

  2. Taylorreilly says:

    Whoa u seem pretty cool bro

  3. Robin Ball says:

    Hi Cameron

    Excuse the ramble please.

    I have finally got around to leaving you a comment. I fell across your Napoleon podcasts on a Google search of ‘historical podcasts’ and I listened to them all.
    Don’t take this the wrong way but they were perfect listening for me at bedtime to block out my girlfriends snoring.
    Unfortunately I don’t retain a lot of the information as my memory is rubbish! But I found them very interesting and great entertainment! I had withdrawal when I finished them!

    After a few months break and checking out some BBC history podcasts I decided to look up what else you were doing and found your No Illusions podcasts which I am getting stuck into now.
    On one of your podcasts you requested people to leave comments on your site which I thought I should do and then after listening to The Singularity podcast I thought I now must! What a mind blowing podcast that was! I had never heard of The Singularity and I’m going to have to listen to the show again a few times to take it all in but that was so interesting and has given me a lot to think about.

    I am certainly not an academic. In fact since the age of 10 I have pretty much run the other direction from anything of that nature. That’s not to say I am stupid just that my brain has its own way of doing things :-). Everything really for me had been about music. But over the last 10 years I have very slowly found an interest in history which led me to the Napolean podcasts and now has led me to your other work.

    So I would like to thank you for all your podcasts! I get the impression from a few comments you and your guests have made that making podcasts doesn’t have much financial reward and from working in the entertainment business I will take a guess that you probably don’t get as much praise as you should. Not because you don’t deserve it but because people generally don’t take time out to do this. But take it from me your podcasts are great and they challenge my mind in a great way!

    I look forward to going back through more No Illusions shows and I hope there are many more future podcasts to come.

    It’s 2.20 am here in London so I must retire but I had to get all this off my chest before going to bed with ‘Life Of Caesar – Episode 1 – An Introduction To Caesar’ which I have just found.

    Thank you again.
    Robin

    P.s how’s the book coming along?

    P.P.s you have changed the world, by at least one brain. Mine!

    • Cameron Reilly says:

      Wow Robin, your comment made my day! Thanks for listening! There an operation your can buy your girlfriend to stop her snoring. Or maybe just roll her over. Are you soundcloud.com/robinball?

    • Cameron Reilly says:

      Wow Robin, your comment made my day! Thanks for listening! There an operation your can buy your girlfriend to stop her snoring. Or maybe just roll her over. Are you soundcloud.com/robinball? Book is coming along, a little slower than planned.

      • robin ball says:

        Ha ha well if I get her to have an operation my podcast listening might go down so that’s no good for you! Any way I think I’m kind of hooked on going to sleep with a headphone in which to be honest suits my slightly unusual lifestyle. And anyway I’m learning so much from it I would be silly to stop.

        Well I’m glad I made your day as you have made so many of my nights! I am indeed soundcloud.com/robinball but don’t be holding that against me as it’s quite specialist electronic dance music!

        I checked out around 30 minutes of ‘Life Of Caesar – Episode 1′ last night and thoroughly enjoyed it. I’m trying to ignore the fact that I think you said your co-host does a ‘World War’ poidcast as I don’t know if I have enough time in life for that :-) I’m going to end up staying in bed all day listening to podcasts.

        I love the human feel your podcasts have and that I don’t feel you’re over editing things! For someone like me listening to intellectuals spew out information in a monotone voice is of no interest so carry on exactly the way you are! Keep up the good work!

        Maybe I should do some FB posts about your podcasts. I’m not sure how many people I’m connected to would be interested but I am so….

  4. lewis lavoie says:

    really love the life of caesar
    can’t wait for the next one
    keep up the fun work

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