The Fun Theory

Will people change their behaviour if you make it fun?

A great concept and great social media by Volkswagen.

Check out for more. Those clever Germans.

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3 thoughts on “The Fun Theory

  1. Trond Nilsen says:

    Erm, they’re Swedes :)

    Seriously, though, I wonder how these projects maintain their ability to sway behaviour over longer periods of time – when does the novelty wear off, and how do you prolong that period?

    — Trond (who is half Norwegian and thus, if national stereotypes are to be adhered to, shouldn’t complement the Swedes on their ingenuity)

  2. Trond Nilsen says:

    Heh. Well, fair enough, then.

    Though if you look at the rest of the page, it’s a Swedish initiative that’s part of Volkswagen. Probably it’s a combination of clever Germans and wacky Swedes..

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