Clare Werbeloff has punk’d the news. Brilliant. For years the news media have been punking us. It took Clare Werbeloff to turn the tables. She punk’d them. She made up the entire “chk chk boom” story on the spur of the moment. What talent! What creativity! What balls!
Years from now, when studying how the media died, I’m sure journalism professors will point to Clare as one of the defining moments. She perfected the media punk model.
1. Be in the right place at the right time.
2. Find a news crew.
3. Make sure you’re looking hawt – the news doesn’t talk to fuglies.
4. Create a somewhat believable story.
5. Here’s the most important part – Come up with an instant catch phrase that works as a 10 second sound bite!
Together we can speed up the end of the old media by punking them over and over, day and night. They won’t know who to believe. And let’s face it – they won’t care. It’s not like they have cared much about what’s true for the last 20 years anyway. What they care about are the three S’s: sensationalism, scandal, and selling advertising. So this is just taking their model to its natural conclusion.
PUNK THE NEWS!