G’Day World #13 2005-11-29 – HAPPY BIRTHDAY TO G’DAY WORLD!

Okay. There you have it. We’ve been doing this bloody podcasting thing for one whole year. Despite the critics, the poverty, the death threats, and troublesome technology, we have soldiered on, over hill and dale, podcasting for one whole year.

We tried very hard to think up something fun to do for our one year anniversary. But we couldn’t think of anything. So we just did a show.

And YES… I pulled out the Mick sock puppet for the occasion, just to please the three people who remember who he is. 🙂

On a (rare) serious note – Mick and I would like to thank all of you for listening in to our rants and raves over the last year and for participating in the conversation. We’ve certainly had fun so far and we’re starting to think this podcasting thing might have more legs than some people predicted. Whaddya think?

BTW, I forgot to point out, that G’DAY WORLD was the very first Australian podcast, the very first Skype podcast, and the very first show on The Podcast Network, which was itself the very first podcasting business! Surely those things are worth celebrating? A moment of silence?

Content is King

Margaret Simons from The Age attended the Australian Communications and Media Authority comference that Mick Stanic spoke at a couple of weeks ago and she has written a very insightful piece in today’s Age. We get a mention towards the end of the article:

New media cannot rely on audience habit. Therefore they must be truly content-driven to gain an audience.

Take a look at some of the sites and you will see what I mean. There is the world’s first on-line content portal for the independent film and music industry, boostdigital.com, for example. Or the podcast network, thepodcastnetwork.com, an Australian business that started this year and which already has 36 channels with 100,000 listeners in 150 countries, and is showing a profit.

There are great risks in the new media world but also great opportunities. Those who understand the power of content – of story – hold the future in their hands.