This is to be expected.
Pick any mainstream news brand site – News.com.au or TheAge.com.au – and take a look at the front page. Now, tell me – if you had to pay to read each of those articles, how many of them are SO RELEVANT to your life that would you pay to read them right now?
Here’s my quick analysis for today’s sites (click to zoom):
A few days ago I had a chance to chat with Jon Dee, founder of Planet Ark and the new Do Something! initiative, about his life and goals. We talked about everything from his involvement in Rock Aid Armenia (where he pulled together a list of top Brit Rockers to perform a charity concert and record a new version of Deep Purple’s “Smoke On The Water” to raise funds for earthquake victims in Armenia) to deciding, with friend Aussie tennis pro Pat Cash, to start Planet Ark, and his new venture Do Something!, which aims to create positive social and environmental change.
Here’s the version of Smoke On The Water that Jon produced back in 1992!
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