Why aren’t more people answering the TPN survey?

So far I’ve had about 94 responses to the TPN survey I put up last week. Any suggestions why the responses are so low and what I can do to get more?

Oh and to the person who answered the last question with "See, this is why I have trouble with TPN. I was happy to help you out by filling out a survey, but now you are wasting my time", I’d say "GET A SENSE OF HUMOUR". Jesus. Mind you, this person isn’t subscribed to any TPN podcasts, so I guess he/she isn’t our target market which is obvious anyway from that answer. Bloody hell.

For those of you WITH a sense of perspective about how important you are, you might be interested to know that 79.5% of responses were for The Beatles (which means I have to get rid of the sunnies and get a long wig), 72.7% are worried about climate change, 72.4% think the "War On Terror" is a shame, and only 36.8% of you have offered me a spare bed. Can those people please email me with their location because I might need it soon. Especially if you live in LA or San Fran.

<a href="http://www.surveymonkey.com/s.asp?u=826122623222">Click here to take survey</a>

TPN promoting “An Inconvenient Truth”

I just saw Al Gore’s film “An Inconvenient Truth” at my local cinema and it had a huge impact on me. I started asking myself what we could do at TPN to help promote the film. We’ve got ~300,000 listeners and I want to do what I can to help spread the word. The obvious way is to place an ad for it on each of our shows. I’m going to start doing it and I’ve invited my TPN co-hosts to join me.

Other things each of you can do:

Exxon funds “misleading” climate change lobby groups

Feeling confused about whether or not climate change is really a threat? Good. That’s exactly what they want you to feel. Confused.

I was having a conversation about this with a friend over lunch during the week and he explained to me how the big oil companies fund hundreds of small lobby groups who purport to be scientists and who put out misleading and contradictory evidence deliberately to confuse the general public.

Here’s an interesting statement I read tonight:

According to Ward’s own analysis of Exxon’s Corporate Giving Report, the company last year funded 64 groups conducting climate change research, of which 25 were in line with mainstream climate science and 39 were "misleading." The latter category included the Centre for the Study of Carbon Dioxide and Global Change, to which Exxon gave $25,000 in 2005, the Exxon website shows. The Centre’s website says: "There is no compelling reason to believe that the rise in temperature was caused by the rise in CO2."

This is from an article in Al Jazeera stating that The Royal Society, Britain’s national academy of science, is criticizing Exxon’s attempts to mislead the general public by confusing them with contradictory reports.

So, here’s how it seems to work. You give money to both the dodgy groups who make up their science off of the back of a breakfast cereal box but you *also* give funding to the real scientists so you can’t be accused of just funding the bad guys. You can say

"These organisations do not speak on our behalf, nor do we control their views and messages. They may or may not hold similar views to ours."

But what you *really* want to do is create confusion. It’s Alexander of Macedon’s old "divide and conquer" strategy updated for the 21st century corporation. Plausible deniability.

Now, when you read about the confusion in the newspaper, all you read is that Politician X said "Climate change is important and we need to do something about it now" but then you read that Politican B said "Such-and-such a group of scientists says it isn’t as big a problem as everyone is making out, go back to your Reality TV". Of course, what you *don’t* read is that the group Politican B quoted from was funded by Exxon.

Who has the responsibility to tell you this last fact? The newspaper? You would think so.

Get On The Good Foot!

I listened to a couple of great podcasts this morning. I’ve been reading about the TED conference for years and dreaming of the day when I’ll get an invite. I recently found out they had a few podcasts up from their 2006 conference and I threw a couple of them onto my iPod. One by Al Gore and one by Tony Robbins.

Now I’m not an American and so pretty much all I knew about Al Gore before his film "An Inconvenient Truth" started being promoted, I learned from David Letterman. You know – the guy has the personality of a block of wood. He thinks he is Tim Berners-Lee. Etc. Here’s what I learned from the podcast I heard this morning – this guy is F U N N Y. And passionate about climate change. It’s an excellent podcast, please go listen to it, then subscribe to our new podcast "Treading Lightly" to keep learning more about what each of us can do to become carbon neutral.

Now… Tony Robbins. I know what most of you think about Tony Robbins. But I’ll tell you a secret. There was a time in my life, when I was about 20, when I would go sit in cafes a few nights a week and I’d read Tony Robbins’ books and take lots of notes about me, my life, where I was going, what I wanted to do. I won’t say his books were the only influence in my life, but when I started reading them I had no university education, grew up on the wrong side of the tracks in a country Queensland town, and was working dead-end cubicle jobs making about $20k a year. And – most importantly – I was unhappy. Miserable. Eight years later I was working at Microsoft, traveling the world, making $150k a year. And still miserable. But hey – I was miserable at a higher standard of living. And I could afford a good shrink. 🙂

So anyway, the Tony Robbins talk at TED is about emotion and how it motivates you. He says that from his experience, the key element that makes the difference in people’s success isn’t their education or resources. It’s their emotional motivation.  It struck a note with me because last Friday was an interesting day. I can’t go into details, but about 9.30 in the morning I got some disappointing news. Extremely disappointing news. Now, fortunately for me, I was scheduled to record an episode of my Napoleon podcast with J. David Markham that morning and I decided not to cancel it but to press on. Good decision. Talking with David about Napoleon for an hour always perks me up and makes me think "What Would Napoleon Do?". So by the time I had finished that show I was determined to use the circumstances to motivate me, not allow it to depress me. I jumped on the phone. I sent some emails. I worked harder. I felt energized. And then something happened. Now the thing that happened (again, I can’t go into details)  had nothing directly to do with my efforts of the previous few hours. It came out of the blue. But I can’t help feel that somehow, my decision to jump back on the horse and turn things to me advantage, had something to do with it. Somehow. Don’t ask me to explain it. But the day ended MUCH better than it started.

On Thursday I was with Father Bob and we were arguing about unions and people who cry that they are being mistreated by their employers. Industrial relations and all that jazz. I told Bob I don’t buy it. If you don’t like your job; if you don’t like your boss; if you don’t like your life – do something about it. Read a book. Read a thousand books. Figure out how to make your life different. Go to your local library and read biographies on people who did extraordinary things with their lives. That was the best piece of advice I was ever given, when I was about 20 years old, when I was fortunate to have a late night coffee with a guy called Peter Daniels. He told me "invest 10% of your net income into books which will increase your value in the marketplace". I tried and it’s hard to read that many books. But I gave it my best shot. And I still do.

Now, of course, there are some things reading a book won’t fix for you. If you are a quad like my mate Dave The Lifekludger, reading a book won’t fix that. But Dave isn’t a guy who seems to lack motivation. I’d put Dave in the top 1% of motivated people I know. If you are mentally challenged, reading a thousand books may not help you. But then again, usually the most successful people I’ve met weren’t the brightest people I’ve met (okay, Bill Gates is the exception). They people I’ve met who seem to have accomplished the most are usually passionate and singularly focused. I admire that last trait a lot because I’m ADD and can’t focus on anything longer than….

Sorry, just had to check my email. Where was I?

Oh, right. Get emotional. Use your circumstances to your advantage whenever you can. When something bad happens to you, ask yourself "how I can I use this to my benefit?". Get pissed off. Tell yourself you aren’t going to stay like this any longer. Go to your local library and get out biographies on people you admire. Read about what motivated them. Read about the challenges they faced along the way and how they overcame them. As James Brown said: Get On The Good Foot!

Treading Lightly launches on TPN

If you’re like me, you are increasingly worrying about what we, humans, are doing to the environment and wondering what things you can do to make a difference without necessarily becoming a tree-hugger. This is the show for you. Us. Treading Lightly. Kevin and Jason are two Aussies who are passionate about improving the way they interact with their environment and have tips and tricks for the rest of us.

LISTEN NOW: [audio:http://treadinglightly.thepodcastnetwork.com/audio/tpn_treadinglightly_20060625_001.mp3]

GDay World On The Pod #60 – David Weinberger

“HYPERLINKS SUBVERT HIERARCHIES”

My guest today was the guy who popularised that statement, although he doesn’t take credit for coming up with it.

For my 60th G’DAY WORLD interview, I had the great pleasure this morning of chatting with David Weinberger! I was also fortunate enough to attend his presentation at BlogOn2005 last month and it was fantastic. He’s a smart, articulate, funny, self-deprecating guy, who also happens to be a “Fellow” at Harvard (I asked him to explain what the hell that actually means… apparently it doesn’t pull the chicks) and, of course, one of the co-authors of the bible, The Cluetrain Manifesto.

For those of you who STILL haven’t heard of Cluetrain, here’s a quick description from Wikipedia:

The Cluetrain Manifesto is a set of 95 theses organised and put forward as a manifesto, or call to action, for all businesses operating within what is suggested to be a newly connected marketplace. The ideas put forward within the manifesto aim to examine the impact of the Internet on both markets (consumers) and organisations. In addition, as both consumers and organisations are able to utilise the Internet and Intranets to establish a previously unavailable level of communication both within and between these two groups, the manifesto suggests that the changes that will be required from organisations as they respond to the new marketplace environment.

Long time G’DAY WORLD listeners might recall that we had Doc Searls, another of the Cluetrain authors, on the show waaaaay back in January 2005, before most of you even knew what a podcast was I bet! If you haven’t listened to that interview, you should! It makes a nice companion piece to this one. David even felt required to mention Doc’s name every 20 minutes. 🙂

Some of the things we talked about:
> The Long Tail meme
> Clay Shirky
> Doc Searls
> Christopher Locke
> JD Lasica’s book “Darknet”
> John Battelle’s book “The Search”
> Information Replaces Relationships
> Sony’s DRM problems
> Thomas Vanderwal and the concept of “folksonomy”

Finally – make sure you check out David’s last book, Small Pieces Loosely Joined, and keep an eye out for his next one coming out in 2007, Everything Is Miscellaneous, by subscribing to JOHO THE BLOG.