by cameron | Jul 18, 2006 | Melbourne, Uncategorized
I was chatting with someone yesterday over coffee about TPN and trying to monetize it, and I mentioned that we have about 250,000 listeners. He said that’s about the same circulation as The Age gets for their weekend edition in Melbourne. He explained that, although they claim a readership of 1,000,000, that’s based on the presumption that four people read every copy of the paper that is actually bought. I’d love to pull that one with TPN… surely you guys are sharing around the podcasts you download, right?
Anyway, he made the point that an ad on the front page of The Weekend Age, sells for something like $50,000. Now I just need to figure out how to find advertisers that want to reach our international audience of early technology adopters, bloggers and podcasters.
I’ve been thinking lately that the ideal "network" advertiser for TPN would be one of these Silicon Valley Web2.0 start-ups that raise a bunch of cash from some Sandhill Road VC. Surely they have "marketing" against a column in their budget. What are they going to spend it on, Superbowl Ads? Not in 2006. We have the audience they want to get to. I need someone to be reading TechCrunch and hitting everyone of them when they pop up.
by cameron | Jul 16, 2006 | Uncategorized
I’ve got an idea. I need someone who knows a lot about running the technical side of a wiki to contact me.
by cameron | Jul 15, 2006 | Uncategorized
Welcome back to Australia, Richard. I agree with your statement:
"People want to consume media however they want, whenever they want and a media company that doesn’t adapt to that is going to fail …"
Call me when you’ve settled in. We should chat. I can help with your mission. My number is 0400455334.
by cameron | Jul 14, 2006 | Melbourne, Podcast, Uncategorized
A couple of months ago I turned up to a stencil art event in Melbourne with my video camera and shot some interviews for a video podcast. I interviewed a range of people attending the event, including artists, musicians, and guests.
I interviewed one interesting and charming young exhibiting artist from country Victoria who went by the tag of WHY?. If you live in Melbourne, you’ll see his paste-ups around the city.
I just found out today that WHY? tragically passed away in an automobile accident a couple of weeks ago. He was 21. More here.
He explained to me the motivation for his art as the desire to get people to stop for a moment, in the hustle-bustle of daily life, and ask themselves why things are the way they are.
If you see his art up around the city, stop for a moment and allow yourself the question. For Dan. WHY?
by cameron | Jul 14, 2006 | Podcast, Uncategorized
Neilsen/NetRatings has released a report on podcasting which has left a lot of prominent podcasters, myself included, scratching their heads and makes me wonder where they got their sample data from. A company in Cupertino by any chance?
For example, they claim that the primary browser for podcasters (not podcast listeners) is Safari. Now, I know that if I take TPN’s hosts as a sample, about 10% of them are Mac users. And if I look at our server logs for June 2006, I know that 83.7% of our audience are Windows users, compared to 9.1% using a Mac. So, although I admit my sample is also pretty small, it doesn’t correlate with Neilsen’s.
Frank Barnako spoke to the analyst behind the report and has picked up some other issues with it as well. But, as Frank says,
When firms like Nielsen/NetRatings and Forrester Research pay attention to podcasts, that’s good. By studying podcasting they’re saying, "There’s interest here. People willing to pay for our reports want to know what’s going on."
