by cameron | Aug 31, 2007 | Podcast
Another video from the X | MEDIA | LABS event. This one is with Liz Heller, CEO of US-based marketing company BUZZTONE. We chatted about the idea of “buzz” marketing and the future of the music business (prior to starting Buzztone, Liz was an Executive Vice President at Capital Records).
For those of you on my Twitter list, it was Liz that gave me the demo of her iPhone.

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by cameron | Aug 22, 2007 | Podcast, Uncategorized
Just back from lunch with Dr Peter Ellyard and a spontaneous Twitter meetup lunch with Nick Hodge, Garth Kidd, Andew Barnett and Froosh (you’ll hear the show we recorded tomorrow), and I see Chris Pirillo has posted up a podcast of the live video show we did yesterday! Here it is:
[youtube http://www.youtube.com/watch?v=_rZIWDOSD-A]
Chris | Live Tech Support | Video Help | Add to iTunes
by cameron | Aug 22, 2007 | Melbourne, Podcast
Ryan Trainor started his first company, a Retail Security firm in 1997 at the age of 23. After three years he was servicing most major retailers in Australia, including Coles Myer and Woolworths, employing hundreds of staff and regarded as a key innovator of change in the security personnel industry. He sold to a large Multi National in 2000.
Since then, Ryan has founded grown several businesses, is the past President for the Entrepreneurs Organisation (EO) in Melbourne, Australia and is now a partner in the NinetyDaysâ„¢ Agency, a group of entrepreneurs who specialise in assisting early stage, high growth companies and is the co founder of JOOCED media.
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If I knew how to link directly to those groups from here, I would. But I don’t. So for now you just need to search for them in-world. Or you can add “Cameron Switchblade” to your friends and check out the groups I belong to.
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The G’Day World Theme Song is “Save Me†by The Napoleon Blown Aparts.
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by cameron | Aug 21, 2007 | Australian media, Australian politics, Podcast
Jack Marx wrote a popular blog called THE DAILY TRUTH for Fairfax, a large, old and very, very tired Australian media organization. In 2006 he won a very prestigious Australian media award (a Walkley) for one of his posts. However the paper sacked him a couple of days ago (on his birthday no less) for a satirical post he wrote about the Australian Federal Opposition Leader’s visit to a New York strip club. What is perhaps even worse than the sacking, according to News.com.au, the editor-in-chief of Fairfax Digital, Mike Van Niekerk, told a rival paper that “this was just the latest in a long line of indiscretions”. Jack says if this is true, it’s the first he’s heard about it. Should he sue Fairfax for defamation?
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If I knew how to link directly to those groups from here, I would. But I don’t. So for now you just need to search for them in-world. Or you can add “Cameron Switchblade” to your friends and check out the groups I belong to.
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The G’Day World Theme Song is “Save Me†by The Napoleon Blown Aparts.
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by cameron | Aug 21, 2007 | Australian media, Melbourne
Newspapers, a 19th century global social networking craze, could cost employers up to $5 billion a year in productivity.
The persistence of the “offline internet” in workplaces has resulted in more time-wasting by employees.
It could also open businesses to criminals and legal liability, analysis by internet security firm TPN says.
The data found if one employee spent an hour a day of company time reading newspapers, it could cost their employer more than $6200 a year.
Projected across the 800,000 businesses with one or more employees in Australia, this one wasted hour a day equalled productivity losses of more than $5 billion a year.
There are more than 2 million newspaper readers across the country, with reportedly more than 100 Australians joining the phenomenon each hour.
With many readers reading during work hours, productivity loss was not the only drawback, TPN CEO Cameron Reilly said.
“Criminals will no doubt be targeting newspaper readers as an attack mechanism because of (its) popularity and power as a platform,” Reilly said.
“It’s only a matter of time before a security loophole is discovered and exploited.”
Many companies were placing blanket bans on newspapers, created by some old rich white guy in 1786.
But account director Joan Smith from marketing communications agency Haypizzle, whose employees were reading newspapers, said the phenomena had reshaped the media landscape and was now regarded as a powerful business tool.
“It’s important for a marketing communications agency to be on the pulse with new and emerging social media platforms such as The Age, The Sydney Morning Herald and The New York Times,” Ms Smith said.
“Newspapers like The New York Times enable us to connect with our clients, media representatives and our 40 plus staff in our Sydney and Melbourne offices.”
Despite newspaper’s negative side, Reilly said it could also be a boon for business.
“A lot of enlightened employers are encouraging newspaper reading as part of the working experience because it makes people want to be at work longer,” he said.
“There needs to be awareness and education on the part of the employer as to what is the appropriate level of use.”
(This is a satirical post pointing out the level of bullshit being spread about Facebook by sites like News.com.au – link)