Cam’s World 31 July 2007

I’m amused this morning that Duncan wrote up my “Telstra Bans Facebook” in TechCrunch and the rash of comments accusing him of being a Facebook shill. I often tell corporate-types when they ask about why blogging is important that I may only have a few hundred regular readers of my blog but a handful of them are people with real reach – like Duncan. Google “telstra facebook” and see what happens.

Meanwhile, some people like Allen Stern still miss the point. This isn’t about Facebook. This is about businesses feeling the need to block the use of online services because they feel their employees will waste time on them and not get the job done. I know of at least one Melbourne government agency that still blocks instant messenger! Even their online team can’t use it!

Any employee who has enough functioning brain cells to use a PC and the net should have enough to work autonomously towards a set out pre-agreed results. When companies block access to internet services, rather than change their corporate culture, all they are doing is shoring up their command and control environments. This is bad – for profits, for shareholders, for employee satisfaction, for everyone.

I’m going to be talking more about this (and Telstra’s brief banning of Facebook) in my Marketing magazine article.

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Prepping for my Vernor Vinge interview this afternoon by re-reading his classic novella “True Names” which he wrote in 1981 predicting the internet YEARS before Gibson or Stephenson. If you haven’t read it, you should. Here’s a sneak peak but buy yourself a hard copy as well, it’s an incredible piece of work.

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I chatted with a representative from Telstra’s media department today about the Facebook issue. She said that it was a “technical problem” that prevented employees from accessing Facebook last Friday and that the error was resolved later in the day. When I asked for details about the problem, she couldn’t provide any. I asked if it was true that Telstra employees are not allowed to have Instant Messenger at work and she also said she couldn’t confirm that. When I asked what Telstra’s official position is on making Facebook and other internet services available to their employees, she said they don’t ban access to anything but all employees have to abide by their guidelines which means they can only use them as a “business tool” and as part of their job function.

Do you believe the official story?

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Cam’s World 30 July, 2007

Shoe-lovin’ Telstran CathyE has created a Twitter profile purely for announcing Melbourne tech events. Very handy. Don’t forget MODM this Thursday night! We’ve got our biggest registrations to date and a new venue.

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I’m writing an article on Enterprise 2.0 and Web 2.0 for MARKETING magazine. If anyone has any good examples of how Aussie companies are using Web2.0 in a respectable fashion, let me know so I can include them.

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Speaking of Enterprise 2.0, I had lunch today with Tony Clement, one of the guys behind AEGEON, a young Melbourne-based services company focused 100% on helping corporate clients adopt Web2.0 technologies. I’ve known Tony for a few years, he was a CTO client of mine back in my MSFT days, and it’s great to see him taking the stuff we were doing back then around web services and helping other companies adopt them. Tony ran one of the first significant Microsoft.Net-based projects in Australia back in 2001/2 and had a bold vision even back then for how to use web services in an enterprise environment to innovate and engineer value. Keep an eye on Aegeon. They are the first services firm I’ve heard of in Australia that is really throwing serious effort behind Web2.0.

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I’m back on my weight-loss regimen. Listened to The Health & Fitness Show #058 – Easily Identify Low Fat + Low Sugar + High Nutritional Value Food this morning. Lots of great tips from Beti on how to tell what you are putting into your body. I was thinking we should run a competition for G’Day World listeners to see who can lose the most about of weight over the next 90 days. Get a sponsor to put up a prize. Who’s in?

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McDonald’s just don’t get blogging, do they?

Some of you will remember the fake blog they put up in early 2005.

Now some hired PR guy in Perth is blogging on PerthNorg under the alias “cookie2”. He’s pushing the “Name the Burger” campaign that McDonald’s is running in Australia at the moment.

Cookie2 writes: “Burger naming legend Ken Thomas, renowned for his creativity in naming the Cheeseburger, Double Cheeseburger, McChicken and the Hot Apple Pie, has retired from the senior ranks of McDonald’s Australia, giving the company the opportunity to throw the job open to the Australian public.”

Unfortunately, Cookie2 (aka John Cooke a PR consultant working for McDonald’s Australia) has just broken Rule #1 of Corporate Blogging – Be Honest.

“Ken Thomas” is (perhaps obviously) a fictional character
, created by advertising agency Leo Burnett.

So why can’t McDonald’s just tell the truth? Why not just start a campaign about naming a burger? Why do they have to make up some bullshit story? I don’t get the rationale. Do you? Can someone explain it to me?

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Watching this amazing “Russian Scam” video (aka “How To Take Someone’s Wallet Just By Asking Them”) by Derren Brown. Amazing.

[youtube http://www.youtube.com/watch?v=CIIz2FAgwcw]

After you’ve watched that, watch this guy’s attempt at explaining it using NLP.

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Just been watching Tanya Levin, author of a soon-to-be-released book about the very scary Hillsong Church, on Denton’s Enough Rope. My old mate Phil McCreddan has an article about Hillsong, which includes an interview with Tanya, on his Signposts blog. Interestingly, publisher Allen & Unwin were going to publish her book (“People In Glass Houses”) but pulled out of it, apparently because of a perceived risk of defamation. The book was picked up by Black Inc which is owned by Morrie Schwartz, who also published Monthly magazine. This is the church that has links to Gloria Jeans (see my earlier posts on that here and here and why I don’t drink Gloria Jeans anymore), has received a bunch of government grants, and where the founder’s father, who held senior positions in the church, but was forced to resign in 2000 following exposure of his homosexual paedophile activities whilst ministering in New Zealand some thirty years earlier.

I’m looking forward to reading her book.

G’DAY WORLD #270 – Affluenza

Richard Giles joins me tonight to talk about a bunch of questions that have been on my mind:

  • Are we all suffering from Affluenza?
  • Are the Government, the advertising industry, and the mass media all conspiring to make us feel broke and scared?
  • Does the car I drive define me as a human being?
  • Do we really want a country where the government runs our health care? (after watching SICKO)
  • In Second Life, does everyone know you’re a dog?
  • All that and more, on G’Day World 270.

    Become part of the G’Day World conversation.

    I’ve created a couple of groups inside Second Life. You can now add yourself to the following groups:

  • Friends Of G’Day World
  • MODM
  • The Podcast Network
  • If I knew how to link directly to those groups from here, I would. But I don’t. So for now you just need to search for them in-world. Or you can add “Cameron Switchblade” to your friends and check out the groups I belong to.

    If you’re a member of Facebook, you can ADD ME AS A FRIEND and then ADD YOURSELF TO THE G’DAY WORLD GROUP.

    Add me to your Twitter account.

    Do me a solid and digg the show.

    Get the TPN version of Particls.

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    The G’Day World Theme Song is “Save Me” by The Napoleon Blown Aparts.


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    Cam’s World 29 July, 2007

    What does driving a Prius *say* about you? As a person?

    What a load of crap.

    You aren’t defined as a person by what clothes you wear or by the car you drive. You are defined by what you *do*. Are you contributing something every day towards the betterment of the human race? Or are you merely buying things you don’t need with money you don’t have to impress people you don’t like?

    The average income per household (in real dollars) in Australia is up 300% since 1950. And yet two-thirds of the population believe they don’t have enough money to buy everything they *need* to be happy. The advertising industry spends billions of dollars a year trying to convince you that you are unhappy, incomplete, that you aren’t successful until you have one more piece of *stuff*. The Government, the media, big business and the advertising industry all want you to buy more stuff and they spend BILLIONS trying to convince you that you *need* it. Not just want it – NEED it. Advertising is all about creating new wants and then turning those wants into NEEDS. You can fill that hole inside of you, the hole that tell you that you aren’t quite right, if you just buy a new pair of shoes, flat screen tv, house, shares, iphone. Meanwhile, the factories that make the stuff, vomit out pollution into the atmosphere, use energy which is dug out of the ground, that requires us to invade other countries, killing hundreds of thousands of innocent civilians.

    Where does it end?

    ******

    Sitting at a cafe this morning, scanning the paper, saw lots of stories about celebrities out of control – Lohan, Richie, Spears, Hilton. All women. Girls, really. The media built them up into massive celebrities, role models for young girls, sexual fantasies for men and boys, and is now viciously tearing them down. It can’t be a coincidence. There must be an agenda. I’m trying to figure out what it is. Why are we seeing the destruction of the young female sex icon? What are they trying to tell us? That young women can’t be trusted? That our women are out of control? That behind every attractive young woman lies an alcoholic, drug-dependent kleptomaniac? That we cannot trust our fantasies? In this era of mass media controlled celebrity, we no longer have leaders. Who are our heroes? Who are the people we look up to?

    Sporting stars. The media builds them into celebrities and then reveals that they are all secretly druggies, lying sex maniacs, violent misoginists.

    Actors. But then we find out they are all druggies, racists, wife-beaters.

    Reality TV stars. But then we find out they are all vacuous and slutty.

    Business people. But then we find out they lied about stock options and profits, raped the environment, took the money and run.

    What’s the common theme?

    The mass media builds up non-entities into celebrities, heroes, and then tears them down in front of our eyes. They spend a couple of years telling you to admire someone, and then show you how shallow, cheap, flawed your hero is.

    The message?

    There is no-one to look up to. Your heroes are all shameful. Your politicians are liars, cheaters, bullshit artists, greasing their own pockets. Your sporting heroes used drugs to enhance their performance and have out of control egos.

    So who do they want you to trust?

    Them. The media. Trust them. They will look after you. Tell you who to trust and who not to trust. Tell you which politician to vote for. Which country to invade. Which products to buy. Which foreign leaders to fear. Which dark-skinned person to put in jail because they don’t look like you and don’t believe what you believe.

    It’s an economy of lies and the biggest lies, the biggest fraud, is committed by the very people telling you what to believe and what not to believe.

    The mass media.

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    Speaking of things I *need* – check out this AT-ST Second Life avatar!

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    I’ve created a couple of groups inside Second Life. You can now add yourself to the following groups:

  • Friends Of G’Day World
  • MODM
  • The Podcast Network
  • If I knew how to link directly to those groups from here, I would. But I don’t. So for now you just need to search for them in-world. Or you can add “Cameron Switchblade” to your friends and check out the groups I belong to.

    ******

    Apparently people DON’T need to be in Facebook to view or RSVP to an event in Facebook. That’s good news. One less reason for the spate of recent Facebook phobia I was subject to.

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    Update on that Paypal fraud issue I had a week ago. Remember I ordered some products off a website, never received them, couldn’t get the site to respond to my emails, they didn’t have a listed telephone number? Well I took Fi’s advice (thanks Fi!) and made a complaint via Paypal. The process took a couple of minutes and, a couple of days later, the company refunded my money, claiming they were out of stock with the product. A good outcomes from Paypal! Obviously the company (DirectDiscount.us) takes Paypal’s emails more seriously than they do mine. A lesson for anyone out there who gets ripped off in a Paypal transaction – make a complaint.

    G’DAY WORLD #269 – Tony Smith, Roamfree

    A few months ago I had the opportunity to chat with Tony Smith, CEO of new online accommodation booking startup, Roamfree. I was asked to keep the interview on hold until the site launched, which was yesterday. Tony is a former Sydney Swans ruckman who started marketing Schoolies holidays when he was in his early 20a, then created management rights business BreakFree, which listed on the stock exchange and later was sold to MFS. We talk about the new business, his business history, and entrepreneurship.

    Become part of the G’Day World conversation.

    I’ve created a couple of groups inside Second Life. You can now add yourself to the following groups:

  • Friends Of G’Day World
  • MODM
  • The Podcast Network
  • If I knew how to link directly to those groups from here, I would. But I don’t. So for now you just need to search for them in-world. Or you can add “Cameron Switchblade” to your friends and check out the groups I belong to.

    If you’re a member of Facebook, you can ADD ME AS A FRIEND and then ADD YOURSELF TO THE G’DAY WORLD GROUP.

    Add me to your Twitter account.

    Do me a solid and digg the show.

    Get the TPN version of Particls.

    Don’t forget to make use of my new comments line – +613 9016 9699.

    You can now buy transcripts of this podcast from Pods In Print.

    If you enjoyed this podcast, make sure you don’t miss future episodes by subscribing to our feed and leave us a voice comment!

    The G’Day World Theme Song is “Save Me” by The Napoleon Blown Aparts.


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