Recently I discovered an Aussie start-up taking on the big boys in the area of local search – the online business directory dLook. Started in April 2006 by Theo and Meg Tsiamis, dLook is going head-to-head with the bigger online business directories in Australia and is starting to take siginificant marketshare from them, at least in terms of traffic.
Check out dLook’s Alexa chart versus Sensis’ YellowPages:
The best part of the story? dLook has four employees and is self-funded out of the Tsiamis’ bank account!
So I invited Theo onto the show to talk about why they decided to step out of their previous business (real estate development) to set up a search site (hint: a rude reply from one of the existing search providers) and how they are going to continue to beat them at their own game.
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