GDAY WORLD #220 – Russell Buckley on Mobile Marketing and Slavery

Russell Buckley is a pommy (did you know that pommy is most-likely a contraction of the word “pomegranate”?) living in Munich and, as CEO of AdMob, one of the world’s leaders in the field of mobile marketing.

When he recently criticized some of the ads running on this show, I decided to get him on to pick his brains. We talked mostly about the state of mobile marketing and other mobile trends, as well as a little about the song “Amazing Grace”, slavery and veganism.

Russell has provided these links (and ageist advice):

“Don’t forget you have to see them on a handset (and be a little younger!) to get full value.”

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The G’Day World Theme Song is “Save Me” by The Napoleon Blown Aparts.

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10 thoughts on “GDAY WORLD #220 – Russell Buckley on Mobile Marketing and Slavery

  1. That can be an issue. I still have my aunts copy of “the coming plague” I’ve had it for years now. I’m sure she’ll ask for it back if she needs it though so I’m not overly fussed.
    Perhaps the rule should be only borrow books from people who you know will nag you to get them back 🙂

  2. Just a comment about the “pommy” origin. There is a school of thought who believe it came from the convict days when the prisoners had “POHM” marked on their shirts which stood for “Prisoner of His Majesty”.

  3. yeah mum I read that too, but according to wikipedia:

    “These etymologies are believed to be false, as the term “pommy” was coined long before acronyms were used in common parlance. Moreover, there is no record of prisoners in Australia ever wearing such uniforms.”

  4. Thanks for inviting me on the show, Cam.

    Another relevant bit of Aussie slang is actually “Buckley’s Chance” as in “You don’t have a Buckley’s [chance] of finding the real origin of Pom”.

    Again the origins are a little obscure, but one of my distant relatives obviously wasn’t too successful at something down under!


  5. Thanks for coming on Russell. According to this site ('s.html), there seems to be little idea who Buckley was at all! How strange that the origin of the phrase, which is VERY common even today, should be unknown.

    Of course, people who follow the AFL might suggest it nowadays relates to the captain of the Collingwood footbal team, Nathan Buckley, and his chances of winning a Premiership. (

    For the record, I had dinner with Nathan about ten years ago, and found him to be a nice bloke.

  6. There were quite a few Buckley’s which have been suggested as possible origins of the term however an escaped convict seems to be the most likely option.

    Then there’s the expression “Buckley’s and none” which was probably a pun on the Melbourne department store “Buckley and Nunn”.

    Gotta love Australian slang.

  7. I agree with the other comment I always thought it came from the mark POHM convicts had marked on their cloths “Prisoner of His Majesty”. All the best Jim

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