It’s almost that time of year when I need to ask TPN’s audience to help us out by completing a survey. This year, for the first time, I’m actually taking the process seriously. This year I want to collect some basic information about the demographics and behaviours of our audience so we can continue to try convincing advertisers that podcasts are a great way to build relationships with their stakeholders. Whilst I know that completing surveys is a pain in the a$$, I’m hoping that our audience will appreciate that we are still here, producing content which you apparently like, day after day, week after week, month after month, year after year, and so far most of us are still doing it for free. However, the bigger TPN gets, the more money we need to spend on infrastructure and so we need to continue to grow our advertising support. Otherwise, this will all disappear. And I’m sure most of you don’t want that to happen.
This year I’m taking the extra step of asking you to help me prepare the survey. I’ve saved a draft up to Google Docs and I’m hoping a few of you might run your eyes over it and give me suggestions for ways to make it better. You can leave your suggested improvements here or email them to me.