Help Me Write The TPN Survey 2007

It’s almost that time of year when I need to ask TPN’s audience to help us out by completing a survey. This year, for the first time, I’m actually taking the process seriously. This year I want to collect some basic information about the demographics and behaviours of our audience so we can continue to try convincing advertisers that podcasts are a great way to build relationships with their stakeholders. Whilst I know that completing surveys is a pain in the a$$, I’m hoping that our audience will appreciate that we are still here, producing content which you apparently like, day after day, week after week, month after month, year after year, and so far most of us are still doing it for free. However, the bigger TPN gets, the more money we need to spend on infrastructure and so we need to continue to grow our advertising support. Otherwise, this will all disappear. And I’m sure most of you don’t want that to happen.

This year I’m taking the extra step of asking you to help me prepare the survey. I’ve saved a draft up to Google Docs and I’m hoping a few of you might run your eyes over it and give me suggestions for ways to make it better. You can leave your suggested improvements here or email them to me.

Go to the draft!

5 thoughts on “Help Me Write The TPN Survey 2007

  1. You might want to consider an MMO section similar to the VW section…there are many casual gamers that use WoW, Eve Online, etc. as network opportunities, to build friendships or business relationships, etc. Realistically, you’ll get a much larger sampling from MMOs than VWs; they have a much larger uptake, even among geek-types (don’t get me wrong, I’ve had a SL account since 2004; but I still only know a few people IRL who have SL accounts, whereas virtually every nerd I work with plays some MMO.)

  2. Ken – yeah I deliberately left out MMORGS because I’m looking at ways we can use these tools to extend the conversation with our audience that starts with the podcasts. MMORGS aren’t really a platform for that (AFAIK).

    Dave – similarly, I don’t really think of myspace as a SNS. It’s just a blogging platform, isn’t it?

  3. Actually pretty much the same way that Facebook is – I would say that it is a social network. It fits the definition. Plus being the biggest network, probably should get a mention. We hate MySpace in actual fact but it would be good to know if we are missing something. We have never used MySpace as a platform for marketing – should we be?

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