In early February we spoke to Toby Bloomberg…the blogger behind Diva Marketing, founder of Bloomberg Marketing and Treasurer of the Pro-Bloggers Association.

While we had Toby on the pod, we spoke about coffee, Bloomberg Marketing, the American Marketing Association, Robert Scoble, why companies should have a blog, the Diva Marketing blog, blogs and traditional marketing, the Pro-Bloggers Association, Microsoft and bloggers, blogging policies / structure / strategy, GM and blogging and the PR team, podcasting, TPN, food court gatherings and we get a look at the Toby behind the Toby from the blog.