perfectly targeted advertising is just information

“Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. And that’s good!” (says Dave Winer via Doc Searls).

I have believed that for a long time. I am time poor. There are products and services out there which can improve my quality of life. I want to know about them. Someone needs to tell me about them. That’s advertising. If the communication about those products and services is relevant to my interests and respectful of my time and intelligence, it’s a good thing, not an imposition.

Speaking of Doc, he points to Rageboy’s impending birthday and a photo of a recent Cluetrain reunion. What an impact these gents have had on how we think about advertising, the net, marketing, etc. How many times a day do you think someone in the world says “Markets are conversations”?

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