John Havens, who writes the Podcasting site for, recently did an interview with TPN’s Wayne Turmel, who does the Cranky Middle Manager podcast, and his show’s first sponsor, James Manktelow, CEO of MindTools. It’s got a lot of detail in it and is a terrific overview from both Wayne and James on TPN’s model of podcast advertising. I’d like to thank John for doing the interview and to James from Mindtools for both talking publicly about his experience as well, of course, for sponsoring the show!