1% of internet users download podcasts daily

In today’s news:

The Pew Internet and American Life Project said Wednesday that 12 percent of Internet users have downloaded a podcast, an increase from 7 percent earlier in the year.

However, only about 1 percent said they download a podcast on a typical day — unchanged from the survey earlier this year. The rest do so less frequently, perhaps only once.

link

I read this as “lots of upside”. 🙂