by cameron | Aug 20, 2008 | environment, Melbourne, Podcast
This morning I was given an opportunity to interview Hilary Mine, Alcatel-Lucent’s Managing Director Australasia and North Asia, about the launch of the Alcatel-Lucent Broadband Environment Challenge 2008 they did this morning in Melbourne with Senator Stephen Conroy, Minister for Broadband, Communications and the Digital Economy.
The Challenge looks to award the Eckermann-TJA Prize ($10,000 provided by Alcatel-Lucent) for the best paper on broadband telecommunications applications and/or solutions that have the potential to deliver significant benefits to environmental sustainability.
Hilary and I discussed how the Challenge came together (this is its second year) and some of the ways that broadband might be able to contribute positively to environmental sustainability. Hilary mentioned that she telecommutes one day a week to show her senior team that it is possible and practical. I think more large Australia companies should be encouraging their staff to telecommute. As I mention in the show, we were talking about this stuff back at Ozemail in 1996 and it surprises me that it isn’t more commonplace yet.
More information about the competition can be found at www.tsa.org.au. Entries close Monday 6 October 2008.
To be completely up front (as you know I always am), this is a paid gig and my client is Alcatel-Lucent.
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by cameron | Aug 20, 2008 | Australian media
Yep, gotta love that trustworthy media. I can see this one appearing on Media Watch next week.
News.com.au is running a story today which claims “Bigfoot body ‘found and put in freezer'” written by “staff writers”.
The story links to another site, Searching For Bigfoot, which actually declares the whole thing a hoax. News.com.au’s site doesn’t say that though, it buys the whole deal.
UPDATE 7.29am: NewForestAlex links me to this story explaining how the hoaxers are trying to make money by gaming the media to drive traffic to their site. This is happening more and more these days.
by cameron | Aug 19, 2008 | geopolitics, US politics
I recently read this post by Richard Moore on the history between Russia and the West and I thought I should share it with you. It provides some interesting perspective on what’s happening over in Georgia at the moment. According to Moore, Georgie is just the latest in a long line of pawns being moved by the West to provide an excuse to ramp up another Cold War.
Here’s an excerpt:
The Cold War, an invention of the West, embodied two primary objectives. First and foremost, it provided an excuse for interventions all over the globe on the part of the US – ostensibly ‘protecting the free world from Communism’ – while in fact exploiting the hell out of what were deemed to be ‘underdeveloped’ nations. Secondarily, the Cold War amounted to a long-term attempt to destabilize the Soviet Union, which finally succeeded in 1990. The Cold War was perhaps the most successful of the historical series of attacks on Russia.
Russia, in concert with China, is beginning to eclipse the US-EU Axis in many areas, including manufacturing, control over energy supplies, productive economic activity, and monetary reserves. Only in military capability does the US continue to hold a #1 rating, and the actual military advantage slips day by day away from the Pentagon, as Russia and China develop their ‘asymmetric’ counter-measures.
This is the context in which US-NATO trained, armed, and encouraged Georgia to launch its brutal and illegal attack on South Ossetia, intentionally killing Russian citizens and peace-keepers, and intentionally targeting civilians generally. Nearly all of the casualties in the overall conflict were inflicted by Georgian forces at the outset of hostilities. The US and UK media refer to the total number of casualties, and imply that Russia is to blame for them. Such is the nature of our so-called ‘free press’.
Read the full post by Richard Moore.
It’s interesting to just quickly run your eyes over the list of headlines about Georgia in Google News to see how the Western press is depicting the events.
“Russians remain in Georgia”, TVNZ, New Zealand
“Deadline passes for Russian withdrawal from Georgia”, ABC Online, Australia
“US Says Russia Must Remove All Military Equipment From Georgia”, Voice of America
“Russia’s Might in Georgia Reflects Pattern, Rice Says”, Bloomberg
“Rice: NATO won’t let Russia succeed in Georgia”, San Diego Union Tribune
“Russia moves SS-21 missiles into Georgia: US defense official”, AFP
“US says Russia should withdraw from Georgia”, Reuters
“Despite Cease-Fire, Russia Stays In Georgia”, NPR
Any guesses who the bad guy is here?
Alternative headlines might read:
“Russia Continues To Defend South Ossetia Against Georgian Attacks”
But good luck finding that one.
by cameron | Aug 18, 2008 | media 2.0
Remember that New York ad agency that sued a small time blogger when he picked up some mistakes in one of their campaigns for Boston? If you don’t, you can read my post on it at the time (April 06).
What did the blogger, Dutson, do? He criticized Maine’s tourism office, which hired New York agency Warren Kremer Paino, on his blog. What seems to have specifically upset the agency is that he caught them out:
“… he posted a ”rough draft” advertisement pulled from Maine’s Department of Economic and Community Development website showing a collage of iconic images of the Maine seacoast, woodlands, and ski slopes, with a dummy phone number that turned out to connect to a line promoting a phone sex service. The agency had inadvertently placed the phone number on the draft advertisement for a presentation made to state tourism officials.”
I’ve often used this case as an example of “how to fuck things up royally” when it comes to dealing with bloggers. Back in April 06 when it all hit the fan, I wrote an email to WKP’s senior VP Bill Crandall saying:
Bill,
I just read about your legal action against Dutson. Take some free advice – retract the charges, admit your mistakes, and get on with business. This is a no win situation for your agency. He doesn’t have the money and you will forever tarnish your reputation. Every time someone Googles your agency in the future they are are going read about your sex phone incident and how you sued a small-time blogger. This isn’t a winnable situation for you. Bail out now.
Cheers,
Cameron Reilly
Well… a week later WKP surrendered their lawsuit against Dutson but I never heard from Bill Crandall.
Until now.
Today I got an email from Crandall. TWO YEARS LATER.
In his email, Bill says he knew nothing about the case against Dutson until he got my email and was “aghast” to learn of it.
Bill goes on to say claim it was unfair to list his name on the site, “as unfair to me as the very subject you were covering”. But if you read my post, I never blamed it on Bill, I just put him down as a contact person. Hey Bill – if you’re going to put yourself up on the site as the contact person, what were you expecting it to be used for? Just new business inquiries? He says the agency’s owner/partners were the people who made the decision to sue, not him. Bill says he was let go in April 2008 and is now looking for work but my blog post, and others like it, are making it hard for him to find new work as Google searches on his name bring up the Dutson affair. Sorry Bill. Hey, employers – give Bill a chance to redeem himself. He says it wasn’t his fault and I believe him. Although, as I said to Bill in my reply email, if he wanted to set the truth straight, he should have done it TWO YEARS AGO.
I think Bill might want to take a leaf out of WKP’s book and change his name. It seems to have worked for them:
I looked WKP up and it appears they have treated themselves to a little re-branding. Warren Kremer Paino recently changed their name to “WKP-Spier”. Cute, huh?
Google “Warren Kremer Paino” and you find LOTS of references to the Dutson debacle. Google “WKP-Spier” however and you don’t find ANYTHING, at least not in the first five pages.
Now they are all shiny. They even have a blog, a flickr stream, and a youtube page. Huzzah! Hey Rocky, watch me pull this rabbit out of my hat!
But don’t be fooled – WKP-Spier contains two of the partners (Peter Warren and Bob Paino) who sued Dutson for pointing out their mistakes. Tsk tsk tsk.
So what can we learn from all this?
1. Don’t fuck your Googlerank.
2. If you DO fuck your Googlerank, re-brand.
3. If you DO fuck your Googlerank, and you do re-brand, don’t tell anyone. Or they might out you on their blog.
DIGG IT.
by cameron | Aug 16, 2008 | Uncategorized
You know how I’m a big Napoleon geek, right?
Well a photo I took of Napoleon’s tomb in Paris back in 2004 has been selected for the Schmap Paris Guide! Check the link below.
http://www.schmap.com/templates/t011py.html?uid=paris&sid=sights_tourism&ultranarrow=true&si=SCHMAP-160808170173#mapview=Map&tab=map&topleft=48.854017325,2.31240375&bottomright=48.866550175,2.34402325&c=f6f6f6A72122A62122A62122FFF88FFAF5BBffffffFFF88Fd8d8d8A4A7A6A621226990ffECEBBD0000005C5A4E5C5A4E000000929292F0EFDA
