9 October 2009 · Uncategorized
The Fun Theory
Will people change their behaviour if you make it fun?
A great concept and great social media by Volkswagen.
Check out TheFunTheory.com for more. Those clever Germans.
Erm, they’re Swedes 🙂
Seriously, though, I wonder how these projects maintain their ability to sway behaviour over longer periods of time – when does the novelty wear off, and how do you prolong that period?
— Trond (who is half Norwegian and thus, if national stereotypes are to be adhered to, shouldn’t complement the Swedes on their ingenuity)
I was referring to Volkswagen. 🙂
Heh. Well, fair enough, then.
Though if you look at the rest of the page, it’s a Swedish initiative that’s part of Volkswagen. Probably it’s a combination of clever Germans and wacky Swedes..