3 thoughts on “The Fun Theory

  1. Erm, they’re Swedes 🙂

    Seriously, though, I wonder how these projects maintain their ability to sway behaviour over longer periods of time – when does the novelty wear off, and how do you prolong that period?

    — Trond (who is half Norwegian and thus, if national stereotypes are to be adhered to, shouldn’t complement the Swedes on their ingenuity)

  2. Heh. Well, fair enough, then.

    Though if you look at the rest of the page, it’s a Swedish initiative that’s part of Volkswagen. Probably it’s a combination of clever Germans and wacky Swedes..

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