The Future Of Journalism

I was on a panel yesterday at the Future Of Journalism conference in Brisbane. As you can perhaps tell from earleyedition’s tweets, my comments were not well received. As usual, I tried my best to explain that the economics of media have fundamentally changed and that means all bets are off. But, as usual, nobody listened and I was accused of being a “shock jock” espousing “revolutionary rhetoric”. Jean Burgess from QUT used the old line about “we’ve had technological shifts before and it didn’t cause the end of the industry”, completely missing the point that this is NOT about a technology shift – it’s about an economic shift.

To wit:

Fifteen years ago, if I wanted to publish something to a wide audience, the financial barriers were extreme. The cost of owning a newspaper or magazine were (and still are) very high. So very few people were able to own one. It was a limited playing field. Consequently, the people who *did* own a newspaper had the market to themselves. There was limited competition for people’s attention. As a result, they could carve their local market up between themselves and fund their business through advertising.

However, today, anyone can publish something online. The economic barriers have been removed. Consequently, there are 75 million active blogs that I can read, not 4 newspapers. And so audience attention is fragmenting and the traditional news companies can’t control it. As they lose audience, their ability to generate advertising revenue diminishes. As revenue declines, they can’t afford to maintain their old cost structures, so they start downsizing. Sound familiar? It’s a negative spiral. And there is NO. WAY. OUT.

Anyway, I’d like to thank Antony Funnell from ABC radio’s “Media Report” for doing a great job moderating our panel. He did a good job getting everyone’s views, including the ones that were extremely unpopular.

Newspaper ad sales fall record $3B in 6 mths

I’m one of the speakers at the “Future Of Journalism” conference here in Brisbane tomorrow, which is kind of amusing as I’m the furthest thing you can get to a journalist. I’m a panelist on a session called “Who is going to pay for journalism?” and my answer is going to be “frakked if I know”.

As I’ve been saying for five years now, this isn’t about blogging versus journalism. This is about the economic model that old media companies prospered under for the last century being defunct. And it doesn’t matter how much bitching or whining journalists do about it, the fact is, the party is OVER.

Now that doesn’t mean we all don’t want great investigative journalism. As a society, we need it. I just don’t know who is going to pay for it. Of course we all know now that privatized investigative journalism is flawed, as is state-controlled journalism, but they are better than nothing.

As I said on Bronwen’s blog the other day, I don’t remember seeing many Australian journalists going out on strike over the last 20 years as the quality of journalism in this country reached ever-deeper lows. I don’t remember reading too many stories in the AGE or SMH about how tabloidy our news was becoming, either. They just shut up, stuck their heads in the sand, and took the money. They fiddled while Rome burned around them. It’s too late to cry foul now kids.

Meanwhile the Newspaper Association of America just reported that total newspaper advertising revenues fell by $3 billion in the first six months of this year to $18.8 billion, the lowest level in a dozen years.
(Thanks Bron for the link).

News.com.au spread Bigfoot hoax

Yep, gotta love that trustworthy media. I can see this one appearing on Media Watch next week.

News.com.au is running a story today which claims “Bigfoot body ‘found and put in freezer'” written by “staff writers”.

news bigfoot

The story links to another site, Searching For Bigfoot, which actually declares the whole thing a hoax. News.com.au’s site doesn’t say that though, it buys the whole deal.

UPDATE 7.29am: NewForestAlex links me to this story explaining how the hoaxers are trying to make money by gaming the media to drive traffic to their site. This is happening more and more these days.

Australian Censorship and Human Rights

I did a show yesterday on China’s censorship and human rights record. A few people have told me that in Australia, we can say what we like and do what we like. Really?

Why is KRUDD spending $60 million on Internet censorship?

Why did a Gold Coast teenager get arrested and charged for wearing a “blasphemous” t-shirt?

Why was Haneef held without charge for 12 days?

Why was Dr Phillip Nitschke’s book on assisted suicide banned?

Why were two Islamic books banned?

China has censorship. Australia has censorship. Ours may be less strict and more sophisticated, but if you want to argue against the principle of censorship, let’s fight it at home first. I’ll be there with you. Let’s just avoid the mass hysteria and hypocrisy of criticizing easy targets when we have similar laws at home. That’s just the way the mass media and governments deflect attention from what is happening in our own backyards.

Australia has laws about what and can’t be said. So does China. And China isn’t going to change until the people of China was it to and do something about it en masse.

If Australia REALLY wants to protest China’s human rights record, let’s boycott the Olympics. We could also stop selling them coal but I suspect economic sanctions hurt innocent civilians more than the people in power. However let’s stop censorship at home first, then perhaps we’ll be in a position to critique other countries.

Newspapers facing worst year on record

Tony Harris sent me a link to this story in the New York Times which says that this year is shaping up to be the worst on record for newspaper advertising revenue.

I’ve been predicting a steady decline in advertising revenue for years (The Future Of Newspapers, State of the News Print Media in Australia 2007, Aussie Newspapers in decline and denial ) as people move online to get their news. The newspapers report people are moving online to their sites, but unfortunately they don’t make as much money from online advertising as they do from print, because online they have competition.

So what happens when revenue is in decline? They have to sack people and stop investing. The rot sets in.

A couple of the big metro newspapers in Australia seem to be holding steady but I suspect that’s got more to do with funny statistics more than anything substantial in the trending. They will inevitably fall prey to the same forces bringing down the newspapers in the US.

This is a good example of where shareholder activism (as Stephen Mayne was talking about on the show last week) is needed. Why aren’t the shareholders of Fairfax and News creating more of a shitstorm about what those companies are doing to make sure they don’t go down the tubes over the next decade? All I ever heard from Fairfax’s management is “things are great, we’ll be around forever” which just shows me that they are either in denial or just lying their asses off, hoping they’ll get out before the whole facade crumbles around them.

G’Day World #328 – Stephen Mayne

Stephen Mayne

Today I got to chat with another person I admire – Stephen Mayne. As I’m sure most of you will know, Stephen is the founder of Crikey.com.au. These days he is also running a video podcast “The Mayne Report” where he takes his video crew into Annual General Meetings for some of Australia’s largest companies and asks the questions other finance journalists are too scared to ask. He is also a co-founder of Kwoff.com, an Aussie news aggregation service.

Stephen has been using his media properties for the last decade to fight corruption and incompetence in Australian politics and corporations. He has fought the good fight AND became a millionaire when he sold Crikey a few years ago. So he’s living proof that you can focus on making a positive difference and also make some money along the way.

Today I capture some of that background, dig into the roots of his activism, discover how big business uses fake defamation lawsuits to pay kickbacks to friendly politicians, and learn about Stephen’s plans for his shareholder activism network.

And if you’re wondering who Patricia Piccinini is, check out these examples of her work!

And is it just me, or does Stephen carry a very striking similarity to the famous portrait of Joshua Smith by William Dobell?

The G’Day World theme music:

End of DaysConquest
“Secrets of Life” (mp3)
from “End of Days”
(Dark Star Records)

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