by cameron | Aug 23, 2007 | advertising people are dumb
I opened up the YourRestaurants site on Ninemsn, tabbed away to check something, and all of a sudden, underneath the Daft Punk I have coming through the phones, I hear Billy Connolly’s voice. WTF?!, I think, wondering if DP had sampled the Big Yin like Orbital sampled Christopher Eccleston on the track “You Lot”.
Unfortunately, I tab back to the Ninemsn page, to see a bloody video pop up ad for ING.
This shit is just WRONG. Seriously. Folks at Ninemsn, if you’re reading this, CUT THAT SHIT OUT. And ING folks, if you’re reading this, SACK YOUR AGENCY.
Popping up interstitials is bad enough, but VIDEO interstitials is just a plain shitty thing to do. It is rude, it is arrogant and it is annoying. Is that what you came up with in your brand meeting?
Agency Dickhead #1 “Hmmm, what do we want to ING brand to stand for?”
Agency Dickhead #2 “I know – how about being arrogant, rude, obnoxious assholes.”
Agency Dickhead #1 “Hmmm I’m SNIIFFFFFFF feeling that, Crispin. How do you think we could accomplish that vision on our budget?”
Agency Dickhead #2 “I know Marshall SNIFFFFFFFF – how about we pop up FUCKING VIDEO INTERSTITIALS WITHOUT ASKING PEOPLE TO OPT FUCKING IN!??”
Fuck you people. Seriously. You’re on my list.
by cameron | Aug 21, 2007 | Australian media, Australian politics, Podcast
Jack Marx wrote a popular blog called THE DAILY TRUTH for Fairfax, a large, old and very, very tired Australian media organization. In 2006 he won a very prestigious Australian media award (a Walkley) for one of his posts. However the paper sacked him a couple of days ago (on his birthday no less) for a satirical post he wrote about the Australian Federal Opposition Leader’s visit to a New York strip club. What is perhaps even worse than the sacking, according to News.com.au, the editor-in-chief of Fairfax Digital, Mike Van Niekerk, told a rival paper that “this was just the latest in a long line of indiscretions”. Jack says if this is true, it’s the first he’s heard about it. Should he sue Fairfax for defamation?
Become part of the G’Day World conversation.
I’ve created a couple of groups inside Second Life. You can now add yourself to the following groups:
Friends Of G’Day World
MODM
The Podcast Network
If I knew how to link directly to those groups from here, I would. But I don’t. So for now you just need to search for them in-world. Or you can add “Cameron Switchblade” to your friends and check out the groups I belong to.
If you’re a member of Facebook, you can ADD ME AS A FRIEND and then ADD YOURSELF TO THE G’DAY WORLD GROUP.
Add me to your Twitter account.
Do me a solid and digg the show.
Get the TPN version of Particls.
Don’t forget to make use of my new comments line – +613 9016 9699.
You can now buy transcripts of this podcast from Pods In Print.
If you enjoyed this podcast, make sure you don’t miss future episodes by subscribing to our feed and leave us a voice comment!
The G’Day World Theme Song is “Save Me†by The Napoleon Blown Aparts.
<img src="http://www.addthis.com/images/button2-bm.png" alt="AddThis Social Bookmark Button" border="0"
by cameron | Aug 21, 2007 | Australian media, Melbourne
Newspapers, a 19th century global social networking craze, could cost employers up to $5 billion a year in productivity.
The persistence of the “offline internet” in workplaces has resulted in more time-wasting by employees.
It could also open businesses to criminals and legal liability, analysis by internet security firm TPN says.
The data found if one employee spent an hour a day of company time reading newspapers, it could cost their employer more than $6200 a year.
Projected across the 800,000 businesses with one or more employees in Australia, this one wasted hour a day equalled productivity losses of more than $5 billion a year.
There are more than 2 million newspaper readers across the country, with reportedly more than 100 Australians joining the phenomenon each hour.
With many readers reading during work hours, productivity loss was not the only drawback, TPN CEO Cameron Reilly said.
“Criminals will no doubt be targeting newspaper readers as an attack mechanism because of (its) popularity and power as a platform,” Reilly said.
“It’s only a matter of time before a security loophole is discovered and exploited.”
Many companies were placing blanket bans on newspapers, created by some old rich white guy in 1786.
But account director Joan Smith from marketing communications agency Haypizzle, whose employees were reading newspapers, said the phenomena had reshaped the media landscape and was now regarded as a powerful business tool.
“It’s important for a marketing communications agency to be on the pulse with new and emerging social media platforms such as The Age, The Sydney Morning Herald and The New York Times,” Ms Smith said.
“Newspapers like The New York Times enable us to connect with our clients, media representatives and our 40 plus staff in our Sydney and Melbourne offices.”
Despite newspaper’s negative side, Reilly said it could also be a boon for business.
“A lot of enlightened employers are encouraging newspaper reading as part of the working experience because it makes people want to be at work longer,” he said.
“There needs to be awareness and education on the part of the employer as to what is the appropriate level of use.”
(This is a satirical post pointing out the level of bullshit being spread about Facebook by sites like News.com.au – link)
by cameron | Aug 20, 2007 | Australian media, Australian politics
Mike Van Niekerk does it again. Barely a month since James Farmer left Fairyfax as the guy running their blogs,
blogger Jack Marx gets sacked for writing what everyone is thinking about Kevin Rudd. Well I guess we know the lay of the land now people. News Corp is voting Libs and FairyFax are voting ALP. Let the games begin!
This just goes to show what we all know about “old” media – they are “old”. They say “hey! we get new media! we have blogs!” but then they play the same tired old political games they have always played, censoring and editing their content to suit the agenda of their fat, white, rich corporate bosses. Okay – Rupert is hardly fat. But you get my point.
|
MEDIA group Fairfax today sacked award-winning blogger Jack Marx after he posted a satirical article imagining what Opposition Leader Kevin Rudd got up to in a New York strip club.
|
|
|
by cameron | Jul 4, 2007 | media 2.0
According to the BBC, “the authorities” have finally killed AllOfMp3… about a year after everyone stopped using it and migrated to other services. Apparently MP3Sparks.com is run by the same folks who brought you AllOfMp3. They do look very similar….
by cameron | Jun 23, 2007 | Australian media, Australian politics, media 2.0, Podcast, US politics
A very special guest (shhhh can’t tell you who) joins me on today’s show to chat about the JFK bomb plot, Rupert Murdoch’s attempts to buy the world, divorce, Facebook, asking the right questions, Apple TV, the Australian government’s new broadband plan which is a bitchslap to our friends at Telstra, Marc Andreesen’s blog, setting goals, the Amway business getting slapped in the UK, having local tech support, Lenovo’s crap technical support, HelloWorld’s network marketing approach, and the future of a little business called Scouta.
Become part of the G’Day World conversation.
If you’re a member of Facebook, you can ADD ME AS A FRIEND and then ADD YOURSELF TO THE G’DAY WORLD GROUP.
Do me a solid and digg the show.
Get the TPN version of Particls?
Don’t forget to make use of my new comments line – +613 9016 9699.
You can now buy transcripts of this podcast from Pods In Print.
If you enjoyed this podcast, make sure you don’t miss future episodes by subscribing to our feed and leave us a voice comment!
The G’Day World Theme Song is “Save Me†by The Napoleon Blown Aparts.
