GDAY WORLD #165 – Helene Juguet, Ubisoft

Yesterday I caught up with Helene Juguet, Director of Marketing, Ubisoft. Among many other successes, Helene was responsible for marketing one of my favourite games EVER – Tom Clancy’s Splinter Cell. Sam Fisher was in foyer of the Ubisoft offices:

During the interview we talk about:

• The Frag Dolls
• The latest edition of the Splinter Cell franchise – Tom Clancy’s Splinter Cell Double Agent
• What a complete GOD Michael Ironside is.
• The idea of a Splinter Cell film – starring Clive Owen.
• The whole Tom Clancy connection and some history of Ubisoft
• What it’s like being a woman in the gaming industry
• Violence in gaming
• Developing games for girls, kids and mature adults
• The future of gaming, MMORPGS, and more.

Hope you enjoy it.