Today my guest is Hanan Lifshitz, founder and CEO of Palore, joining me from Israel.

Palore is a browser plug-in that pulls together reviews of businesses (restaurants, plumbers, etc) from across the web and let’s you view them directly from the website of the business. I think services like this will be key to us using the web to make better decisions about which businesses we give our hard-earned dollars to.

Hanan gives us a bit of background on the business, the vision for the future and explains his ideas about “Contextual RSS”.

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