Tim Burrowes, formerly the editor of B&T Magazine and now the guy behind the excellent mumbrella blog about media and marketing, invited me to write a guest post there today. Excerpt and link below.
Guest post: If you want an independent media start supporting it
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As Mumbrella reported earlier this week, The Podcast Network, headed by Cameron Reilly, is facing a funding crisis. Here Reilly – who presents G’Day World, Australia’s first podcast – argues for the importance of an independent media in a rapidly changing landscape.
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For years I have debated Australian journalists and newspaper editors trying to explain that the writing was on the wall – not because of a technology shift but because of an economic shift enabled by technology. In every debate, I was told “we’re going to be here forever”.
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