Following on from my recent post about needing to control the media in order to have influence over the electoral process:
According to Denis Muller, Senior Research Fellow in the Centre for Advancing Journalism, University of Melbourne, via The Conversation:
An audit of metropolitan newspaper front pages by Media Watch showed a heavy anti-Labor bias by News Corp papers, and a roughly equivalent – but less strident – pro-Labor bias by the old Fairfax (now Nine) newspapers, The Sydney Morning Herald and The Age. The New Daily analysed three nights of Sky News coverage – April 30, May 1 and 2 – and found gross anti-Labor bias:
News Corp’s unconstrained anti-Labor bias cannot account entirely for Labor’s disastrous showing, but common sense says it accounts for some. For example, the company has a daily newspaper monopoly in Brisbane through The Courier-Mail. It was virulently anti-Labor and Labor did astonishingly badly in Queensland. Coincidence? Possibly, but unlikely.
Note that neither newspaper empire showed a bias towards The Greens or Socialist Alliance. So don’t tell me Fairfax is “left-leaning”. The ALP hasn’t been left since Hawke and Keating. They are pro-corporate, just in a less virulent form. You won’t find Fairfax or the ALP arguing for the dismantling of capitalism.
The conclusion for me is that we either need more media regulation in this country – enforcing neutrality, at least in terms of political reporting and opinion – or we need to replace the old media with new media. But doing the latter has proven difficult over the last 20 years. Very few new media businesses have been able to build a sustainable business model that doesn’t rely on venture capital (which usually means putting rich white guys in control of your business) or advertising (corporate control over your revenue stream).
The only solution I can see for new media is to have user-funded models. Find blogs, podcasts, authors that you like and support them. And yes, I have a vested interest in saying that, but can you see another way forward? How do we stop the old media from determining the result of future elections?