22 October 2007 · Uncategorized
Second Life Brand Map
Which companies have a presence in Second Life at the moment? Check out this map.
If you’re in marketing, you need to ask yourself: what do they know that you don’t? And, if you’re on the side of the fence that says that Second Life is a waste of time/money/energy, then answer this question: what data do you have to justify that position that you think these companies *don’t* have?
What data do I have?
Well, have “you” ever been to any of those islands?
Neither have I.
Even if you say you’ve been to 2 or 3 or 5 of them… what about the others? They’re wasting their money trying to advertise in a world that doesn’t want to be advertised to, and they don’t get it.
Malignant – maybe they aren’t advertising on them. Maybe they are holding conversations on them.