G’DAY WORLD PODCAST 173 – An Introduction to SEO

A few days ago I recorded an interview with Tom Petryshen, CEO of Amplify, a company that helps Australia’s top brands increase traffic and sales via search engine optimisation (SEO), paid search marketing (SEM), email, and affiliate marketing. I asked Tom to explain SEO to me in the simplest terms he could. We talk some of the basic things you need to do to make sure your site is being found and ranked by the leading search engines.

If you want to be part of a future episode of G’Day World, you can find the schedule on our Google Calendar.

Of course you can also send me a voicemail HERE and we’ll play it and make fun of you for being too lame to actually come on the show.

This episode of the G’Day World podcast is brought to you by:

wHooiz.com
whooiz

and

My Mum Has Breast Cancer
My Mum Has Breast Cancer

The book aims to assist parents in explaining the breast cancer journey to their children in an informative and entertaining way.

What Bush Means

.. when he says (about Iraq)

“If we were to fail, that failed policy will come to hurt generations of Americans in the future.”

is

“If we leave before we have destroyed all opposition to Amerian / British policies and secured the position of our puppet administration, we will never get our hands on their oil and the 2003 invasion won’t pay off.”

Just in case you couldn’t read between the lines.

Good On Ya Australia – Stem Cells Are Go

The decision by Australian Parliament yesterday to overturn the ban on human cloning is a major milestone for Australia. The majority of Parliament voted for SCIENCE and against MYTHOLOGY and I salute them.


You can read the text of the Bill here
and the Explanatory Memo here.

To save you the trouble (because I know you’re busy watching some jackass hurt himself on a mega-pogo-stick on YouTube), here’s the duck’s guts:

In summary, a person may apply for a licence to:

* use excess ART embryos;
* create human embryos other than by fertilisation of a human egg by a human sperm, and use such embryos;
* create human embryos (by a process other than fertilisation of human egg by human sperm) containing genetic material provided by more than 2 persons, and use such embryos;
* create human embryos using precursor cells from a human embryo or a human fetus, and use such embryos;
* undertake research and training involving the fertilisation of a human egg, up to but not including the first mitotic division, outside the body of a woman for the purposes of research or training;
* create hybrid embryos by the fertilisation of an animal egg by human sperm, and develop such embryos up to, but not including, the first mitotic division provided that the creation or use is for the purposes of testing sperm quality and will occur in an accredited ART centre; and
* create hybrid embryos by introducing the nucleus of a human cell into an animal egg, and use of such embryos.

Now the definition that the NHMRC (The National Health and Medical Research Council) developed for “embryo” is:

A human embryo is a discrete entity that has arisen from either:
(a) the first mitotic division when fertilisation of a human oocyte by a
human sperm is complete; or
(b) any other process that initiates organised development of a
biological entity with a human nuclear genome or altered human
nuclear genome that has the potential to develop up to, or beyond,
the stage at which the primitive streak appears;
and has not yet reached eight weeks of development since the first mitotic
division.

Here is a link to their Dec 2005 discussion paper for those of you interested in more detail.

Tell me what you think on the TPN Forum. I’m running a poll.

I Am On The Money

Back at DMF, listening to Michael Allen, Apple’s local “podcast guru”. Very engaging talk so far.

Big Mick Liubinskas from Tangler has posted up some photos from last night’s STIRR.

They were giving out special monopoly money to “invest” on some of the entrepreneur pitches during the evening and guess whose face was on it?

Cam and the Money

Here’s Mike Zimmerman, one of Australia’s “good guy” VCs, myself and Big Mick himself. Mick is famous amongst those of us who were in SF last month for his antics at Michael Arrington’s house.


Lots of detailed posts about last night here.

ROO’s Tristan Place (VP Sales, Australia) at DMF

Roo have been around 4 years. Have penetrated most of major video publishers around the world. In Australia, they work with News, Sensis and SBS very closely. Their profile in the US is much higher than it is in Australia. Locally they white box their services to other publishers. They enable activation, marketing and distribution of digital media video over multiple platforms. Started in Caulfield in Melbourne 4 years ago with three people. Publicly listed in 2003 on NASDAQ. The core of the vision has always been that the internet is becoming a media distribution platform that needs to be paid for by advertising. Now have a customer base of 100+ Fortune companies. Currently serving 60M+ streams per month. According to comScore Sept stats, ROO ranks as #8 video streaming service by volume in the world. YouTube throw $5 – 6 million a week at bandwidth costs. (Cam’s note: That’s…. $20 – 24M a month! $250M+ a year! Holy cow.)