by cameron | Apr 4, 2007 | Australian media, Podcast
Tim Burrowes is the Group Editor at Reed Business who publish B&T Magazine, Australia’s largest advertising rag, and the new sister publication “Digital Media” which comes out here April 5. This is the one with the “40 Biggest Players of Australia’s Digital Age” article that Brad Howarth wrote.
Tim and I chat about the launch of the new magazine, Australia’s digital media landscape, the changes in the advertising industry, the future of TV, why he hates Telstra… and James Bond.
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The G’Day World Theme Song is “Save Me†by The Napoleon Blown Aparts.
by cameron | Apr 4, 2007 | Uncategorized
Out of all of the great information in Dave’s recent “State of Technorati” report, I found the last paragraph to be the most impactful:
As always, our credo remains to “Be of Service” – my hope is that we’re delivering on that promise better today than ever, and that this time next year it will be still more true than ever before.
“Be Of Service”. How well does that fit into the Bucky Fuller theme we’ve been discussing of benefiting the human race? This lies at the very core of what I see as the difference between what Peter Ellyard calls “Future Makers” and “Future Takers”. The makers are creating value and being of service. The takers are making money for themselves regardless of the impact on the human race. As an entrepreneur, I really want to combine being a future maker with profit. I don’t think this should be any harder than making money by being a taker – it’s all a matter of where you focus.
Here’s my challenge to each of you today – is what you are doing on a daily basis creating value for the benefit of the human race? Or are you just pillaging someone else’s value creation?
by cameron | Apr 2, 2007 | Australian media, Melbourne
One of the things I noticed while reading the B and T Digital Media magazine is that out of the top 40 list, I seem to be the only person who actually MAKES digital media. The rest of the list seem to be from agencies, managers at large media companies, etc.
I think Melbourne’s Online Digital Media community needs to get together for a drink and so, Mr Speaker, I would like to propose a new meetup event: MODM.
Register for MODM 1.
I’m also looking for some folks to join me at the midnight screening of 300 this Wednesday night at the Sun Theatre in Yarraville.
Yeah, I’m feeling sociable this week. Don’t get used to it.
by cameron | Apr 2, 2007 | Melbourne, TPN
A question for all you uni students.
How do we promote TPN around universities? How do we get the word out?
As I never attended university (but I did DRINK in them a lot, back in the days of 88 – 89 when my last band, The Rhythm Pigs, used to rehearse at Trinity College at Melbourne Uni), so I don’t really know much about what goes on in them fancy-pants higher learnin’ institutions, apart from group orgies and meth-fueled tree huggin’ by the hippy types.
I figure, though, that uni students are a big target market for the stuff we do (would you agree?) and that we should spend some energy figuring out how to promote TPN across the campuses of the world.
Any bright ideas?
by cameron | Mar 31, 2007 | TPN
For a while I’ve been thinking about putting together a ‘keiretsu‘ of Aussie online startups.
Technically, a real keiretsu in Japan is “a set of companies with interlocking business relationships and shareholdings”.
More loosely speaking, a keiretsu is a group of non-competing businesses with a strategic relationship. It strikes me that in Australia we have a bunch of non-competing online startups each individually fighting to build their audience and trying to nimbly outmaneuver larger, richer, powerful businesses. When I had dLook CEO Theo Tsiamis on the show last month, and he talked about their hundreds of thousands of visitors, I thought “hmmm, they have hundreds of thousands of visitors, TPN has hundreds of thousands of visitors, we should do something together”.
Theo and Meg were all for it and so today I’m happy to announce a strategic alliance between TPN and dLook.
You may have noticed recently that the newly re-designed TPN homepage carries a very prominent advertisement for dLook. In my opinion, dLook is the best place to search for Australian businesses. If I have a choice between supporting a small, Aussie startup run by entrepreneurs or a billion dollar company run by managers living off of someone else’s risk, I’m going with the little guys, especially if their service is as good or better than the big guys. As consumers, you should support the innovative startups because without them the billion dollar companies play the “maximize profits, stifle services” game.
And, from today, when you are searching dLook for businesses, you will see some TPN advertisments. For example, check out their restaurant listings and keep an eye in the banner on the right hand side. Hopefully, some of dLook’s users will want to grab themselves some excellent podcasts.
I’d like to invite other Aussie online startups to join the keiretsu. We can support each other to build big audiences for our respective services. The more successful we all are, the stronger Australia’s startup community becomes which, in turn, will improve funding opportunities, accelerate revenue models, and generally strengthen the Aussie online market. As they say “a rising tide carries all ships”. Let’s work together more closely than sharing VC tips over beer. Let’s build genuine value.
I say that if we throw our weight together, we can make an impact in the local marketplace faster and stronger than we will alone.
