I remember going to see a Ben Folds gig in Melbourne a couple of years ago (we go pretty much every time he visits, it’s always an awesome gig) and when he performed his cover version of Dr Dre’s “Bitches Ain’t Shit” I nearly wet myself laughing. What a stroke of genius.

Over on Coverville, Brian recently linked to the below video which is an acapella band from U of C Berkley doing a cover of Ben’s cover. Brilliant. But the best part of the story is that Ben Folds is asking people to “Sing It Bitch” – he wants people to make their own videos of the song, post them up to YouTube, and he is then posting the best ones up onto BenFolds.com.

What a great way to get your audience involved, create a community and generate some buzz at zero cost.