I recently co-wrote the first blog post / newsletter for my client Enable Advisory. They are a boutique consulting firm made up of senior executives from the coal mining and resource sector who provide mine planning and mine project management services (among other things).
Here’s the opening of the blog post, which tries to distill some lessons from the Challenger explosion and apply them to mine planning.
When the Challenger space shuttle exploded off the coast of Florida on January 28, 1986, Wayne Hale was head of the Propulsion Systems Section, Systems Division, Mission Operations, NASA. If you think you’ve experienced systems failure in your job, imagine if the entire event was being televised live around the world to hundreds of millions of people. Hale went on to become NASA Flight Director and Space Shuttle Program Manager and has recorded ten enduring lessons from his experience on how to avoid another Challenger-type incident. One of those lessons is that “a preoccupation with failure results in high reliability organizations.” He believes that dissension during the decision making process has tremendous value and that no dissension means the issue hasn’t been examined enough. Appoint devil’s advocates, he advises, and don’t let people remain silent – draw them out.
You can read the whole thing here.
I’ve written a post over on the Motherlode blog about scientific marketing, something I’ve been working on with recent clients. It’s basically taking the steps of the scientific method and trying to translate them to marketing strategy.
My latest project is Motherlode (Brisbane’s hardest working marketing agency).
The two main guys behind Motherlode are myself and an old mate of mine from Melbourne who worked with me at Ozemail and Microsoft in the 90s and 2000s, then worked as the Marketing Director at Data#3 (one of the largest IT companies in QLD) for years. Between the two of us, we have decades of experience in marketing, sales and digital strategy.
What makes Motherlode different from your typical agency, though, is that we are virtual. We have a team of specialists that we have worked with over the years – graphic designers, database admins, web designers, copywriters, SEO specialists, etc – some are based in Brisbane, some are in other parts of Australia and some are global. It shouldn’t matter where people live. We all have Skype, email, FaceTime and Dropbox. Why be limited by your geography or by the talent in your office? We want to work with the best people around the world.
We also want to work with global clients who are looking for help with their marketing strategy – digital and traditional. You may not have a full-time marketing team working with you or perhaps you do have one but they need some external firepower.
If you want a chat, email me firstname.lastname@example.org. I’ll be blogging lots of stuff about marketing and digital strategy, so you can follow the new Twitter feed or blog feed.