Margaret Simons from The Age attended the Australian Communications and Media Authority comference that Mick Stanic spoke at a couple of weeks ago and she has written a very insightful piece in today’s Age. We get a mention towards the end of the article:
New media cannot rely on audience habit. Therefore they must be truly content-driven to gain an audience.
Take a look at some of the sites and you will see what I mean. There is the world’s first on-line content portal for the independent film and music industry, boostdigital.com, for example. Or the podcast network, thepodcastnetwork.com, an Australian business that started this year and which already has 36 channels with 100,000 listeners in 150 countries, and is showing a profit.
There are great risks in the new media world but also great opportunities. Those who understand the power of content – of story – hold the future in their hands.