by cameron | Aug 4, 2007 | technology
The original shield on my video ipod (the “invisibleShield”) was starting to look very tacky after almost a year – the edges had started to slightly peel away and all manner of disgusting shit was getting stored under them, I was starting to worry I was breeding a new form of life – so yesterday I dropped into an Apple store and bought a packet of eShields. Got home, peeled the invisibleShield right off, and the iPod was covered in gluey shit. So this morning, like an idiot, I pulled out some nail polish remover to try to remove the glue.
Yeah. Idiot.
Especially when I tried to use it on the screen.
A tip for the kids out there – DON’T DO THIS. My screen is now covered in smudgy patches which look like microscratches. Gah! Of course, I googled it AFTERWARDS and there is like a million sites warning DON’T DO THIS which I am reading too late.
Now I’m trying to figure out if the much-ballyhooed BRASSO strategy from last year is worth a go or will just make things worse. Anyone out there tried it or got a better idea?
by cameron | Aug 3, 2007 | Melbourne, Podcast
Geoffrey Bowll is the MD of Melbourne-based ad agency Starship. I chatted with him yesterday about the demise of TV, the rise of the creative class and the fragmentation of media. It was great to find someone in the Aussie advertising industry who is excited about social networking, Second Life and Twitter.
Speaking of which…
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by cameron | Aug 2, 2007 | Podcast, science, singularity

Rodney Brooks is Panasonic Professor of Robotics at the Massachusetts Institute of Technology. He is also Chief Technical Officer and sits on the Board of iRobot Corp. From July 1, 2003 until June 30, 2007, he was director of the MIT Computer Science and Artificial Intelligence Laboratory; prior to that, he was director of the MIT Artificial Intelligence Laboratory.
He chatted with me this morning about my deep-seated obsession to have a humanoid robot and HAL-like AI.
Prof Brooks will be speaking at the Singularity Summit in California next month. Get your tickets here.
For more reading about the current state of robots:
NY Times article “The Real Transformers”
Honda’s ASIMO
The robot fly spy
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The G’Day World Theme Song is “Save Me†by The Napoleon Blown Aparts.

by cameron | Aug 2, 2007 | Iran, Iraq, Uncategorized
Paul Spoerry has some great visual aids to help us understand the motivations behind the US’s middle east policies. Like this:

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Meanwhile, you have to love the pure frakking BALLS on the Bush administration. Who else could spin the sale of $70 Billion of weapons to the Middle East as “ensuring peace”?!!! Rice sez:
“We are helping to strengthen the defensive capabilities of our partners,” Rice said in a statement. “We plan to initiate discussions with Saudi Arabia and the other Gulf states on a proposed package of military technologies that will help support their ability to secure peace and stability in the Gulf region.”
Let’s look at the track record of the countries they have sold weapons to over the last 20 years… Iraq. Afghanistan. Iran. Israel. Saudi Arabia. How’s the peace strategy working so far, Condi?
The amount of money that the US itself spends on weapons every year is just insane.
The world spends US$780 billion every year on maintaining its military and buying new weapons —that’s $2.1 billion every day. Dr Oscar Arias estimates that if just 5% ($40 billion) of that annual $780 billion were channeled into anti-poverty programmes over the next decade, the whole world could have basic social services. A further 5% over ten years could provide everybody on the planet with an income above the poverty line. UNICEF estimates that spending just $7 billion a year for the next decade could educate every child on Earth.
(source)
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Laurel Papworth accuses my 2Web colleagues and myself of being sexist because there aren’t any women in our 2Web group!
Hey I, for one, am a HUGE supporter of the meme that we need more women in tech/web. Lots and lots. I’m sick to death of going to tech events and being surrounded by blokes. AFAIK, the 2Web group has never turned down an application for membership from a lady. If there is passive sexism involved here, it’s you girls being too passive about getting involved! Hike up your skirts girls! 🙂
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Telstra put GPS trackers into the cars of their technicians then informed them that if they had a problem with it, “they would face a review of employment.” Classy. According to The Age:
Victoria’s Workplace Rights Advocate Tony Lawrence investigated initial reports of the tracking devices and told The Australian newspaper he had referred what he believed to be a criminal matter to police.
It puts turning off Facebook into perspective.
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The Edinburgh Fringe Festival is back on and TPN’s man on the scene, Ewan Spence, is spending the next month chatting with the performers, audience and promoters! Catch it almost-live on TPN’s EFF show!
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Just for something a little bit different, I’m a guest today on Rod’s Atomic Show. He wanted to talk to me about how the nuclear industry might be able to use new media to change the perception of nuclear with the general public, bypassing the not-always-independent mainstream media. Did anyone else see that show on Frontline last night about the nuclear industry in France and Canada? I saw some of it. Fascinating.
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John Howard and his government never cease to amaze me with how much they have become the white, straight, Christian party. Today Howard announced legislation which will overturn State legislation which allows gay couples to adopt children from overseas. We need a Bill of Rights in this country. Badly.
by cameron | Aug 1, 2007 | Iraq, Uncategorized
From the Washington Post:
… The key to boosting the image and effectiveness of U.S. military operations around the world involves “shaping” both the product and the marketplace, and then establishing a brand identity that places what you are selling in a positive light, said clinical psychologist Todd C. Helmus, the author of “Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation.” The 211-page study, for which the U.S. Joint Forces Command paid the Rand Corp. $400,000, was released this week.
Helmus and his co-authors concluded that the “force” brand, which the United States peddled for the first few years of the occupation, was doomed from the start and lost ground to enemies’ competing brands. While not abandoning the more aggressive elements of warfare, the report suggested, a more attractive brand for the Iraqi people might have been “We will help you.” …
Since I know you will want to read the whole study, it is here.
More:
… In an urban insurgency, for example, civilians can help identify enemy infiltrators and otherwise assist U.S. forces. They are less likely to help, the study says, when they become “collateral damage” in U.S. attacks, have their doors broken down or are shot at checkpoints because they do not speak English. …
(via Marc Andreessen)
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Richard Giles is on BoingBoing! Well done mate! With friends in high places, who needs Cam???
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More from the RAND report:
Public opinion polls suggest that much of the anti-Americanism observed in the Muslim world today is attributable to U.S. policies rather than to U.S. culture, values, or people. In a 2004 poll, for example, Zogby International found that residents of most Arab countries had positive opinions about “American services and technology,†“American freedom and democracy,†“American people,†“American education,†“American products,†and the like. But many of those same respondents held negative opinions about U.S. policies toward the Palestinian conflict and Iraq.
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Anil Dash links to a fascinating 1995 doco by Brian Springer called SPIN, about how the media was used for, and itself used, spin during the 1992 US Presidential elections. The most fascinating part for me was about 18 minutes in where they discuss a Demoractic candidate Larry Agran. For some reason Agran, although running third in the early polling, was totally ignored by the media. He was cut out of photos carried in newspapers and refused access to televised debates involving the other candidates. He was eventually imprisoned for interrupting a televised debate demanding he be heard, and was released from jail after the Democratic National Congress had already started. Another example of how you need to have access to media in order to participate in the political process and how the mainstream media interferes with politics when they want to. To suggest they just “report the facts” is a joke and a bad one at that.
by cameron | Jul 31, 2007 | Uncategorized
It’s currently 7.50pm in Australia, 1.50am US PDT. Facebook has been down for the last ten minutes. According to an entry in the Wikipedia profile for Facebook:
IT WAS RECENTLY HACKED BY CHRIS DOHERTY ON TUESDAY 31ST JULY. MANY PEOPLE HAVE BEEN AFFECTED, ESPECIALLY THOSE IN THE UK. CHRIS DOHERTY PROCLAIMED, “NOW PEOPLE MAY SEE THAT I AM THE TRUE CREATOR!”
by cameron | Jul 31, 2007 | Podcast, singularity, transhumanism
Today I had the fortune to chat with another living legend – Vernor Vinge (pronounced “vin-jee” as in, he explained off air, “stingy”). While VV may not have the public profile of a William Gibson or Neal Stephenson, in geek circles no SF author carries more respect. Why is it so?
In 1981 Vernor wrote a novella called TRUE NAMES which was the one of the earliest stories to present a fully realized concept of cyberspace which he called the “Other Plane” and which people accessed by attaching electrodes to their scalp. Inside the Other Plane, people hid their “true names” from the Government by creating avatars with pseudonyms – sound familiar? This was several years before NEUROMANCER (William Gibson, 1984) or SNOW CRASH (Neal Stephenson, 1992) and is therefore a seminal work in cyberpunk fiction.
Vinge’s novels A FIRE UPON THE DEEP (1992) and A DEEPNESS IN THE SKY (1999) both won the Hugo Award for Best Novel. In 1993 he wrote an essay called “The Coming Technological Singularity” which popularized that term.
His latest novel, RAINBOWS END, is a masterpiece of near-future Sci-Fi which explores the world circa 2025. Marc Andreessen called it “the clearest and most plausible extrapolation of modern technology trends forward to the year 2025 that you can imagine.” It has been nominated for the 2007 Hugo Award for Best Novel.

You can learn more about the huge potential ramifications of the Singularity by attending the Singularity Summit 2007.
Become part of the G’Day World conversation.
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The G’Day World Theme Song is “Save Me†by The Napoleon Blown Aparts.

by cameron | Jul 31, 2007 | Melbourne, Uncategorized
I’m amused this morning that Duncan wrote up my “Telstra Bans Facebook” in TechCrunch and the rash of comments accusing him of being a Facebook shill. I often tell corporate-types when they ask about why blogging is important that I may only have a few hundred regular readers of my blog but a handful of them are people with real reach – like Duncan. Google “telstra facebook” and see what happens.
Meanwhile, some people like Allen Stern still miss the point. This isn’t about Facebook. This is about businesses feeling the need to block the use of online services because they feel their employees will waste time on them and not get the job done. I know of at least one Melbourne government agency that still blocks instant messenger! Even their online team can’t use it!
Any employee who has enough functioning brain cells to use a PC and the net should have enough to work autonomously towards a set out pre-agreed results. When companies block access to internet services, rather than change their corporate culture, all they are doing is shoring up their command and control environments. This is bad – for profits, for shareholders, for employee satisfaction, for everyone.
I’m going to be talking more about this (and Telstra’s brief banning of Facebook) in my Marketing magazine article.
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Prepping for my Vernor Vinge interview this afternoon by re-reading his classic novella “True Names” which he wrote in 1981 predicting the internet YEARS before Gibson or Stephenson. If you haven’t read it, you should. Here’s a sneak peak but buy yourself a hard copy as well, it’s an incredible piece of work.
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I chatted with a representative from Telstra’s media department today about the Facebook issue. She said that it was a “technical problem” that prevented employees from accessing Facebook last Friday and that the error was resolved later in the day. When I asked for details about the problem, she couldn’t provide any. I asked if it was true that Telstra employees are not allowed to have Instant Messenger at work and she also said she couldn’t confirm that. When I asked what Telstra’s official position is on making Facebook and other internet services available to their employees, she said they don’t ban access to anything but all employees have to abide by their guidelines which means they can only use them as a “business tool” and as part of their job function.
Do you believe the official story?
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by cameron | Jul 30, 2007 | environment, Gloria Jeans, Hillsong, Melbourne, Uncategorized
Shoe-lovin’ Telstran CathyE has created a Twitter profile purely for announcing Melbourne tech events. Very handy. Don’t forget MODM this Thursday night! We’ve got our biggest registrations to date and a new venue.
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I’m writing an article on Enterprise 2.0 and Web 2.0 for MARKETING magazine. If anyone has any good examples of how Aussie companies are using Web2.0 in a respectable fashion, let me know so I can include them.
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Speaking of Enterprise 2.0, I had lunch today with Tony Clement, one of the guys behind AEGEON, a young Melbourne-based services company focused 100% on helping corporate clients adopt Web2.0 technologies. I’ve known Tony for a few years, he was a CTO client of mine back in my MSFT days, and it’s great to see him taking the stuff we were doing back then around web services and helping other companies adopt them. Tony ran one of the first significant Microsoft.Net-based projects in Australia back in 2001/2 and had a bold vision even back then for how to use web services in an enterprise environment to innovate and engineer value. Keep an eye on Aegeon. They are the first services firm I’ve heard of in Australia that is really throwing serious effort behind Web2.0.
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I’m back on my weight-loss regimen. Listened to The Health & Fitness Show #058 – Easily Identify Low Fat + Low Sugar + High Nutritional Value Food this morning. Lots of great tips from Beti on how to tell what you are putting into your body. I was thinking we should run a competition for G’Day World listeners to see who can lose the most about of weight over the next 90 days. Get a sponsor to put up a prize. Who’s in?
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McDonald’s just don’t get blogging, do they?
Some of you will remember the fake blog they put up in early 2005.
Now some hired PR guy in Perth is blogging on PerthNorg under the alias “cookie2”. He’s pushing the “Name the Burger” campaign that McDonald’s is running in Australia at the moment.
Cookie2 writes: “Burger naming legend Ken Thomas, renowned for his creativity in naming the Cheeseburger, Double Cheeseburger, McChicken and the Hot Apple Pie, has retired from the senior ranks of McDonald’s Australia, giving the company the opportunity to throw the job open to the Australian public.”
Unfortunately, Cookie2 (aka John Cooke a PR consultant working for McDonald’s Australia) has just broken Rule #1 of Corporate Blogging – Be Honest.
“Ken Thomas” is (perhaps obviously) a fictional character, created by advertising agency Leo Burnett.
So why can’t McDonald’s just tell the truth? Why not just start a campaign about naming a burger? Why do they have to make up some bullshit story? I don’t get the rationale. Do you? Can someone explain it to me?
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Watching this amazing “Russian Scam” video (aka “How To Take Someone’s Wallet Just By Asking Them”) by Derren Brown. Amazing.
[youtube http://www.youtube.com/watch?v=CIIz2FAgwcw]
After you’ve watched that, watch this guy’s attempt at explaining it using NLP.
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Just been watching Tanya Levin, author of a soon-to-be-released book about the very scary Hillsong Church, on Denton’s Enough Rope. My old mate Phil McCreddan has an article about Hillsong, which includes an interview with Tanya, on his Signposts blog. Interestingly, publisher Allen & Unwin were going to publish her book (“People In Glass Houses”) but pulled out of it, apparently because of a perceived risk of defamation. The book was picked up by Black Inc which is owned by Morrie Schwartz, who also published Monthly magazine. This is the church that has links to Gloria Jeans (see my earlier posts on that here and here and why I don’t drink Gloria Jeans anymore), has received a bunch of government grants, and where the founder’s father, who held senior positions in the church, but was forced to resign in 2000 following exposure of his homosexual paedophile activities whilst ministering in New Zealand some thirty years earlier.
I’m looking forward to reading her book.
by cameron | Jul 30, 2007 | Podcast
Richard Giles joins me tonight to talk about a bunch of questions that have been on my mind:
Are we all suffering from Affluenza?
Are the Government, the advertising industry, and the mass media all conspiring to make us feel broke and scared?
Does the car I drive define me as a human being?
Do we really want a country where the government runs our health care? (after watching SICKO)
In Second Life, does everyone know you’re a dog?
All that and more, on G’Day World 270.
Become part of the G’Day World conversation.
I’ve created a couple of groups inside Second Life. You can now add yourself to the following groups:
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If I knew how to link directly to those groups from here, I would. But I don’t. So for now you just need to search for them in-world. Or you can add “Cameron Switchblade” to your friends and check out the groups I belong to.
If you’re a member of Facebook, you can ADD ME AS A FRIEND and then ADD YOURSELF TO THE G’DAY WORLD GROUP.
Add me to your Twitter account.
Do me a solid and digg the show.
Get the TPN version of Particls.
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You can now buy transcripts of this podcast from Pods In Print.
If you enjoyed this podcast, make sure you don’t miss future episodes by subscribing to our feed and leave us a voice comment!
The G’Day World Theme Song is “Save Me†by The Napoleon Blown Aparts.
